A data profile of the people who buy, follow and care about Dresses in South Africa — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 2,524,906 people in South Africa.
Dresses has an estimated audience of 2,524,906 people in South Africa. 72.6% are female, 27.4% are male, average age 37.1. Top brand affinities: Handbags, Children's clothing, High-net-worth individual, Business class, Anti-aging cream.
Top brand affinities include Handbags, Children's clothing, High-net-worth individual, with strongest over-indexing on Handbags (1.58× the country average).
Demographically, the Dresses audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical Dresses fan in South Africa is more female, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Handbags.
The key figures that characterise the Dresses profile in South Africa.
72.6% are female, 27.4% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 37.1 |
| Estimated audience size | 2,524,906 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 19% |
of the worldwide Dresses audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
The strongest cross-interests of the Dresses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lip gloss | Beauty & Wellness | 1.88× | ||
| 02 | Face powder | Beauty & Wellness | 1.75× | ||
| 03 | High-net-worth individual | Business & Career | 1.74× | ||
| 04 | Artificial nails | Beauty & Wellness | 1.70× | ||
| 05 | Children's clothing | Fashion & Accessoires | 1.68× | ||
| 06 | Eye shadow | Beauty & Wellness | 1.68× | ||
| 07 | Michael Kors | Fashion & Accessoires | 1.64× | ||
| 08 | Nail salon | Beauty & Wellness | 1.62× | ||
| 09 | Eyelash extensions | Beauty & Wellness | 1.61× | ||
| 10 | Eye liner | Beauty & Wellness | 1.60× | ||
| 11 | Waxing | Beauty & Wellness | 1.59× | ||
| 12 | Handbags | Fashion & Accessoires | 1.58× | ||
| 13 | Permanent makeup | Beauty & Wellness | 1.58× | ||
| 14 | Outerwear | Fashion & Accessoires | 1.56× | ||
| 15 | Hair iron | Beauty & Wellness | 1.55× | ||
| 16 | Manicure | Beauty & Wellness | 1.54× | ||
| 17 | Department store | Shopping | 1.54× | ||
| 18 | Designer clothing | Fashion & Accessoires | 1.53× | ||
| 19 | Business class | Travel & Leisure | 1.52× | ||
| 20 | Anti-aging cream | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.53× | |
| Price Sensitivity | PREMIUM | 1.48× | |
| Design Affinity | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Risk Appetite | THRILL | 0.83× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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