A data profile of the people who buy, follow and care about Dresses in Switzerland — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 1,627,865 people in Switzerland.
Dresses has an estimated audience of 1,627,865 people in Switzerland. 69.3% are female, 30.7% are male, average age 42.7. Top brand affinities: Coop, Google, Conforama, Shoes, Swiss International Air Lines.
Top brand affinities include Coop, Google, Conforama, with strongest over-indexing on Coop (1.77× the country average).
Demographically, the Dresses audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Dresses fan in Switzerland is more female, around 42.7 years old, with strong Extroversion tendencies and a notable affinity for Coop.
The key figures that characterise the Dresses profile in Switzerland.
69.3% are female, 30.7% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 42.7 |
| Estimated audience size | 1,627,865 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Dresses audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
The strongest cross-interests of the Dresses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunglasses | Fashion & Accessoires | 2.76× | ||
| 02 | Conforama | Home & Garden | 2.18× | ||
| 03 | Weddings | Kids & Family | 2.18× | ||
| 04 | Spas | Beauty & Wellness | 2.12× | ||
| 05 | Women's clothing | Fashion & Accessoires | 2.06× | ||
| 06 | Tattoos | Fashion & Accessoires | 2.05× | ||
| 07 | Desserts | Food & Beverages | 2.01× | ||
| 08 | Hairstyle | Beauty & Wellness | 1.98× | ||
| 09 | Shoes | Fashion & Accessoires | 1.90× | ||
| 10 | Hornbach | Shopping | 1.87× | ||
| 11 | Coop | Food & Beverages | 1.77× | ||
| 12 | Psychology | Business & Career | 1.73× | ||
| 13 | Happiness | Health | 1.72× | ||
| 14 | Swiss International Air Lines | Travel & Leisure | 1.71× | ||
| 15 | Kitchen | Home & Garden | 1.71× | ||
| 16 | Internet & Social Media | 1.66× | |||
| 17 | Mobile phones | Technology & Electronics | 1.62× | ||
| 18 | Concerts | Music & Radio | 1.60× | ||
| 19 | Nature | Home & Garden | 1.53× | ||
| 20 | H&M | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.58× | |
| Community Orientation | OPEN | 1.52× | |
| Mindfulness | BALANCE | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.88× | |
| Need for Security | CONSERVATISM | 0.93× | |
| Individualism | JOY | 1.06× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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