A data profile of the people who buy, follow and care about Women's clothing in Switzerland — modelled from more than twelve digital signal sources. Women's clothing has an estimated audience of 2,261,623 people in Switzerland.
The average Women's clothing fan in Switzerland is 42.1 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Dresses, Skirt, Blouse, with strongest over-indexing on Dresses (2.06× the country average).
Demographically, the Women's clothing audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Women's clothing fan in Switzerland is more female, around 42.1 years old, with strong Travelling tendencies and a notable affinity for Dresses.
The key figures that characterise the Women's clothing profile in Switzerland.
67.6% are female, 32.4% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 42.1 |
| Estimated audience size | 2,261,623 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Women's clothing audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 7.7% |
| China | 5.2% |
Where the Women's clothing audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schwyz | ~40K | 1.18× | |
| 02 | Canton of Zug | ~30K | 1.15× | |
| 03 | Graubünden | ~60K | 1.05× | |
| 04 | Solothurn | ~60K | 1.04× | |
| 05 | Neuchatel | ~50K | 1.04× | |
| 06 | Basel-City | ~90K | 1.03× | |
| 07 | Valais | ~90K | 1.01× | |
| 08 | Thurgau | ~60K | 1.01× | |
| 09 | Basel-Landschaft | ~50K | 1.00× | |
| 10 | Fribourg | ~80K | 0.99× | |
| 11 | Luzern | ~90K | 0.97× | |
| 12 | Ticino | ~90K | 0.96× | |
| 13 | Canton of Geneva | ~100K | 0.95× | |
| 14 | Canton of St. Gallen | ~100K | 0.93× | |
| 15 | Aargau | ~100K | 0.90× | |
| 16 | Canton of Zürich | ~300K | 0.89× | |
| 17 | Canton of Bern | ~200K | 0.87× | |
| 18 | Vaud | ~200K | 0.87× |
The strongest cross-interests of the Women's clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blouse | Fashion & Accessoires | 2.17× | ||
| 02 | Skirt | Fashion & Accessoires | 2.08× | ||
| 03 | Dresses | Fashion & Accessoires | 2.06× | ||
| 04 | Stradivarius | Shopping | 1.80× | ||
| 05 | Gown | Fashion & Accessoires | 1.74× | ||
| 06 | Party dress | Fashion & Accessoires | 1.73× | ||
| 07 | Babywalz | Kids & Family | 1.64× | ||
| 08 | Black Friday | Shopping | 1.61× | ||
| 09 | Spar (retailer) | Shopping | 1.60× | ||
| 10 | Handbags | Fashion & Accessoires | 1.55× | ||
| 11 | Long hair | Beauty & Wellness | 1.54× | ||
| 12 | Artificial nails | Beauty & Wellness | 1.54× | ||
| 13 | Bonprix | Shopping | 1.54× | ||
| 14 | Brassiere | Food & Beverages | 1.53× | ||
| 15 | Child development | Business & Career | 1.52× | ||
| 16 | Childbirth | Kids & Family | 1.52× | ||
| 17 | Pedicure | Beauty & Wellness | 1.51× | ||
| 18 | Nail polish | Beauty & Wellness | 1.51× | ||
| 19 | Permanent makeup | Beauty & Wellness | 1.50× | ||
| 20 | Hair Extensions | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.54× | |
| Early Adopter Mentality | POWER | 1.19× | |
| Healthy Lifestyle | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.72× | |
| Urban Lifestyle | OPEN | 0.81× | |
| Sustainability | BALANCE | 0.82× |
Women's clothing has an estimated audience of 2,261,623 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
67.6% of Women's clothing fans are female, 32.4% are male, with an average age of 42.1 years.
Women's clothing fans show strongest brand affinity for Dresses (2.06×), Skirt (2.08×), and Blouse (2.17×) over the country average.
Women's clothing fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~200K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Women's clothing itself, the audience over-indexes on Skirt (2.08×), Blouse (2.17×), Handbags (1.55×), and Child development (1.52×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Women's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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