Rascasse Audience Intelligence

Women's clothing Audience in Portugal

A data profile of the people who buy, follow and care about Women's clothing in Portugal — modelled from more than twelve digital signal sources. Women's clothing has an estimated audience of 4,026,808 people in Portugal.

#46among Lifestyle cluster in Portugal#76among Topic in Portugal#6in Fashion & Accessoires

The average Women's clothing fan in Portugal is 44.9 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Women's clothing profile in Portugal.

Audience size
4M
in Portugal
Gender
72.9%♀
27.1% male
Age
44.9
average years
Country rank
#116
Topic in Portugal
Fig. 01

Search interest · 12-month trend

+102%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Women's clothing fans

72.9% are female, 27.1% are male, average age 44.9.

Fig. 02

Gender split

72.9%
Female
27.1%
Male
Demographic split for Women's clothing audience in Portugal
MetricValue
Female72.9%
Male27.1%
Average age44.9
Estimated audience size4,026,808
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Women's clothing audience in Portugal
Age bracketShare%
16-199%
20-2914%
30-3918%
40-4926%
50+33%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Women's clothing audience comes from Portugal.

Worldwide audience distribution share by country for Women's clothing
CountryShare
United States14.9%
Japan7.7%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Women's clothing audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Women's clothing fans by region: top regions in Portugal
#RegionReachAffinity×
01Bragança District~50K1.14×
02Guarda District~60K1.09×
03Beja District~70K1.07×
04Vila Real District~80K1.05×
05Castelo Branco District~80K1.04×
06Évora District~70K1.04×
07Azores~100K1.00×
08Viana do Castelo District~100K1.00×
09Viseu District~100K0.99×
10Madeira~100K0.98×
11Faro District~200K0.96×
12Coimbra District~200K0.96×
13Leiria District~200K0.95×
14Aveiro District~300K0.94×
15Braga District~400K0.93×
16Lisbon District~1M0.91×
17Setúbal District~400K0.91×
18Porto District~700K0.82×
19Santarém District~200K0.82×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Portugal

See Women's clothing audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Women's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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