Rascasse Audience Intelligence

Women's clothing Audience in Mexico

A data profile of the people who buy, follow and care about Women's clothing in Mexico — modelled from more than twelve digital signal sources. Women's clothing has an estimated audience of 6,669,108 people in Mexico.

#52among Lifestyle cluster in Mexico#220among Topic in Mexico#11in Fashion & Accessoires

The average Women's clothing fan in Mexico is 34.2 years old, more female, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Women's clothing profile in Mexico.

Audience size
6.7M
in Mexico
Gender
69.3%♀
30.7% male
Age
34.2
average years
Country rank
#311
Topic in Mexico
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Women's clothing fans

69.3% are female, 30.7% are male, average age 34.2.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Women's clothing audience in Mexico
MetricValue
Female69.3%
Male30.7%
Average age34.2
Estimated audience size6,669,108
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Women's clothing audience in Mexico
Age bracketShare%
16-1931%
20-2923%
30-3919%
40-4918%
50+9%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Women's clothing audience comes from Mexico.

Worldwide audience distribution share by country for Women's clothing
CountryShare
United States14.9%
Japan7.7%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Women's clothing audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Women's clothing fans by region: top regions in Mexico
#RegionReachAffinity×
01Baja California Sur~70K1.28×
02Baja California~300K1.22×
03Nayarit~70K1.12×
04Colima~50K1.09×
05Campeche~50K1.07×
06Zacatecas~90K1.04×
07Yucatan~100K1.03×
08Tlaxcala~80K1.03×
09State of Mexico~900K1.02×
10Aguascalientes~90K1.02×
11Durango~90K1.01×
12Guerrero~200K0.99×
13Oaxaca~200K0.98×
14Morelos~100K0.98×
15Chiapas~200K0.97×
16Hidalgo~200K0.96×
17Michoacan de Ocampo~200K0.95×
18Chihuahua~200K0.95×
19Coahuila de Zaragoza~200K0.95×
20Sinaloa~200K0.95×
21Guanajuato~300K0.93×
22Veracruz (state)~400K0.92×
23Puebla~300K0.92×
24Jalisco~400K0.91×
25Nuevo Leon~400K0.88×
26Distrito Federal~700K0.82×
Appendix

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How to read this data

Audience size is the estimated number of people in Mexico who actively search for Women's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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