Women's clothing Audience in Mexico
Women's clothing has an estimated audience of 6,669,108 people in Mexico. 69.3% are female, 30.7% are male, average age 34.2. Top regions: State of Mexico, Baja California, Jalisco.
The average Women's clothing fan in Mexico is 34.2 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Baja California, Jalisco. Demographically, the Women's clothing audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Women's clothing fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 34.2 |
| Estimated audience size | 6,669,108 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 955,288 | 1.04× |
| Baja California | 447,489 | 1.62× |
| Jalisco | 354,896 | 0.72× |
| Distrito Federal | 349,267 | 0.4× |
| Nuevo Leon | 169,048 | 0.42× |
| Guanajuato | 161,818 | 0.51× |
| Yucatan | 158,546 | 1.14× |
| Chihuahua | 155,526 | 0.67× |
| Guerrero | 153,517 | 0.91× |
| Oaxaca | 149,842 | 0.81× |
| Chiapas | 147,562 | 0.74× |
| Michoacan de Ocampo | 145,496 | 0.63× |
| Veracruz (state) | 140,387 | 0.36× |
| Baja California Sur | 139,703 | 2.62× |
| Nayarit | 121,738 | 1.89× |
| Coahuila de Zaragoza | 120,196 | 0.6× |
| Sinaloa | 118,727 | 0.67× |
| Puebla | 116,281 | 0.33× |
| Zacatecas | 114,918 | 1.36× |
| Durango | 104,964 | 1.14× |
| Hidalgo | 104,955 | 0.65× |
| Tlaxcala | 98,957 | 1.29× |
| Aguascalientes | 98,681 | 1.17× |
| Morelos | 96,888 | 0.84× |
| Campeche | 84,430 | 1.66× |
| Colima | 77,440 | 1.81× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2.02 |
| Price Sensitivity | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 7.7% |
| China | 5.2% |
See Women's clothing audiences in other countries
- Women's clothing — Germany
- Women's clothing — United States
- Women's clothing — United Kingdom
- Women's clothing — France
- Women's clothing — Italy
- Women's clothing — Spain
- Women's clothing — Brazil
- Women's clothing — Japan
- Women's clothing — South Korea
- Women's clothing — India
- Women's clothing — Canada
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Women's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.