A data profile of the people who buy, follow and care about Shoes in Switzerland — modelled from more than twelve digital signal sources. Shoes has an estimated audience of 2,828,286 people in Switzerland.
The average Shoes fan in Switzerland is 43.1 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Ticino.
Top brand affinities include Footwear, Shopping, Online shopping, with strongest over-indexing on Footwear (2.42× the country average).
Demographically, the Shoes audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Shoes fan in Switzerland is more female, around 43.1 years old, with strong Sustainability tendencies and a notable affinity for Footwear.
The key figures that characterise the Shoes profile in Switzerland.
59.9% are female, 40.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 43.1 |
| Estimated audience size | 2,828,286 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Shoes audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.7% |
| Italy | 4.6% |
Where the Shoes audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ticino | ~300K | 8.51× | |
| 02 | Canton of Zürich | ~700K | 1.48× | |
| 03 | Canton of Bern | ~400K | 1.47× | |
| 04 | Luzern | ~200K | 1.43× | |
| 05 | Aargau | ~200K | 1.28× | |
| 06 | Basel-City | ~100K | 1.27× | |
| 07 | Canton of Geneva | ~200K | 1.23× | |
| 08 | Canton of St. Gallen | ~200K | 1.12× | |
| 09 | Basel-Landschaft | ~70K | 1.10× | |
| 10 | Canton of Zug | ~40K | 1.08× | |
| 11 | Schwyz | ~40K | 1.02× | |
| 12 | Solothurn | ~70K | 1.01× | |
| 13 | Graubünden | ~70K | 1.01× | |
| 14 | Thurgau | ~80K | 1.00× | |
| 15 | Appenzell Innerrhoden | ~3K | 0.90× | |
| 16 | Schaffhausen | ~20K | 0.88× | |
| 17 | Vaud | ~200K | 0.86× | |
| 18 | Canton of Glarus | ~9K | 0.86× | |
| 19 | Uri | ~8K | 0.86× | |
| 20 | Appenzell Ausserrhoden | ~10K | 0.85× | |
| 21 | Canton of Nidwalden | ~9K | 0.85× | |
| 22 | Canton of Obwalden | ~9K | 0.83× | |
| 23 | Jura | ~20K | 0.78× | |
| 24 | Valais | ~80K | 0.72× | |
| 25 | Neuchatel | ~40K | 0.68× | |
| 26 | Fribourg | ~70K | 0.66× |
The strongest cross-interests of the Shoes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Footwear | Fashion & Accessoires | 2.42× | ||
| 02 | Dresses | Fashion & Accessoires | 1.90× | ||
| 03 | Discount stores | Shopping | 1.77× | ||
| 04 | Furniture | Home & Garden | 1.65× | ||
| 05 | Child | Kids & Family | 1.64× | ||
| 06 | Cosmetics | Beauty & Wellness | 1.62× | ||
| 07 | Online shopping | Shopping | 1.61× | ||
| 08 | Physical exercise | Sports | 1.59× | ||
| 09 | Luxury goods | Fashion & Accessoires | 1.59× | ||
| 10 | Shopping | Shopping | 1.56× | ||
| 11 | Jewelry | Fashion & Accessoires | 1.56× | ||
| 12 | Business | Business & Career | 1.54× | ||
| 13 | Cooking | Food & Beverages | 1.54× | ||
| 14 | Architecture | Business & Career | 1.54× | ||
| 15 | Beauty | Beauty & Wellness | 1.52× | ||
| 16 | Hotels | Travel & Leisure | 1.52× | ||
| 17 | Internet & Social Media | 1.51× | |||
| 18 | Central Europe | Travel & Leisure | 1.51× | ||
| 19 | Western Europe | Travel & Leisure | 1.51× | ||
| 20 | Design | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.44× | |
| Urban Lifestyle | OPEN | 1.18× | |
| Price Sensitivity | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Social Media Usage | JOY | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Shoes has an estimated audience of 2,828,286 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
59.9% of Shoes fans are female, 40.1% are male, with an average age of 43.1 years.
Shoes fans show strongest brand affinity for Footwear (2.42×), Shopping (1.56×), and Online shopping (1.61×) over the country average.
Shoes fans in Switzerland are most concentrated in Canton of Zürich (reach ~700K), Canton of Bern (reach ~400K), and Ticino (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Shoes itself, the audience over-indexes on Shopping (1.56×), Online shopping (1.61×), Facebook (1.51×), and Design (1.5×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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