A data profile of the people who buy, follow and care about Shoes in Australia — modelled from more than twelve digital signal sources. Shoes has an estimated audience of 9,473,125 people in Australia.
The average Shoes fan in Australia is 42.4 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Finn Comfort, Velvet Crush, Tommy Keene, with strongest over-indexing on Finn Comfort (1.53× the country average).
Demographically, the Shoes audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 8 regions tracked by Rascasse.
The typical Shoes fan in Australia is more female, around 42.4 years old, with strong Creativity tendencies and a notable affinity for Finn Comfort.
The key figures that characterise the Shoes profile in Australia.
64.0% are female, 36.0% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 42.4 |
| Estimated audience size | 9,473,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Shoes audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.7% |
| Italy | 4.6% |
Where the Shoes audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~3M | 1.10× | |
| 02 | Western Australia | ~1M | 1.09× | |
| 03 | Tasmania | ~200K | 1.08× | |
| 04 | South Australia | ~800K | 1.07× | |
| 05 | New South Wales | ~3.5M | 0.97× | |
| 06 | Queensland | ~2M | 0.96× | |
| 07 | Northern Territory | ~80K | 0.92× | |
| 08 | Australian Capital Territory | ~200K | 0.83× |
The strongest cross-interests of the Shoes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Finn Comfort | Fashion & Accessoires | 1.53× | ||
| 02 | Velvet Crush | Music & Radio | 1.53× | ||
| 03 | Tommy Keene | Music & Radio | 1.53× | ||
| 04 | The Spongetones | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.10× | |
| Price Sensitivity | PREMIUM | 1.10× | |
| Mindfulness | BALANCE | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.87× | |
| Travelling | THRILL | 0.87× | |
| Early Adopter Mentality | POWER | 0.87× |
Shoes has an estimated audience of 9,473,125 people in Australia, concentrated in New South Wales and Victoria.
64.0% of Shoes fans are female, 36.0% are male, with an average age of 42.4 years.
Shoes fans show strongest brand affinity for Finn Comfort (1.53×), Velvet Crush (1.53×), and Tommy Keene (1.53×) over the country average.
Shoes fans in Australia are most concentrated in New South Wales (reach ~3.5M), Victoria (reach ~3M), and Queensland (reach ~2M). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.