A data profile of the people who buy, follow and care about Shoes in Malaysia — modelled from more than twelve digital signal sources. Shoes has an estimated audience of 5,431,524 people in Malaysia.
Shoes has an estimated audience of 5,431,524 people in Malaysia. 54.2% are female, 45.8% are male, average age 38.3. Top brand affinities: Fallout (series), Slacker.
Top brand affinities include Fallout (series), Slacker, with strongest over-indexing on Fallout (series) (1.56× the country average).
Demographically, the Shoes audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Shoes fan in Malaysia is balanced, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Fallout (series).
The key figures that characterise the Shoes profile in Malaysia.
54.2% are female, 45.8% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 38.3 |
| Estimated audience size | 5,431,524 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Shoes audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.7% |
| Italy | 4.6% |
The strongest cross-interests of the Shoes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fallout (series) | Games | 1.56× | ||
| 02 | Slacker | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.07× | |
| Individualism | JOY | 0.95× | |
| Price Sensitivity | PREMIUM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.68× | |
| Sustainability | BALANCE | 0.72× | |
| Social Media Usage | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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