A data profile of the people who buy, follow and care about Child in Switzerland — modelled from more than twelve digital signal sources. Child has an estimated audience of 2,240,756 people in Switzerland.
Child has an estimated audience of 2,240,756 people in Switzerland. 67.6% are female, 32.4% are male, average age 43.0. Top brand affinities: Coop, Google, Conforama, Hornbach, Swiss International Air Lines.
Top brand affinities include Coop, Google, Conforama, with strongest over-indexing on Coop (1.81× the country average).
Demographically, the Child audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Child fan in Switzerland is more female, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Child profile in Switzerland.
67.6% are female, 32.4% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 43.0 |
| Estimated audience size | 2,240,756 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 20% | |
| 30-39 | 25% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Child audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Child audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.61× | ||
| 02 | Internet & Social Media | 2.28× | |||
| 03 | Hornbach | Shopping | 2.25× | ||
| 04 | Toys | Games | 2.02× | ||
| 05 | Conforama | Home & Garden | 2.00× | ||
| 06 | Wikipedia | Internet & Social Media | 1.89× | ||
| 07 | Mobile phones | Technology & Electronics | 1.82× | ||
| 08 | Coop | Food & Beverages | 1.81× | ||
| 09 | Psychology | Business & Career | 1.80× | ||
| 10 | Spas | Beauty & Wellness | 1.80× | ||
| 11 | Happiness | Health | 1.76× | ||
| 12 | Swiss International Air Lines | Travel & Leisure | 1.73× | ||
| 13 | Education | Business & Career | 1.68× | ||
| 14 | Shoes | Fashion & Accessoires | 1.64× | ||
| 15 | Social media | Business & Career | 1.62× | ||
| 16 | Internet & Social Media | 1.60× | |||
| 17 | Pets | Pets & Animals | 1.59× | ||
| 18 | Dogs | Pets & Animals | 1.59× | ||
| 19 | Nature | Home & Garden | 1.54× | ||
| 20 | Current events | Arts & Culture | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.65× | |
| Early Adopter Mentality | POWER | 1.53× | |
| Mindfulness | BALANCE | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.95× | |
| Need for Security | CONSERVATISM | 0.95× | |
| Luxury Orientation | PREMIUM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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