A data profile of the people who buy, follow and care about Pets in Switzerland — modelled from more than twelve digital signal sources. Pets has an estimated audience of 3,577,233 people in Switzerland.
The average Pets fan in Switzerland is 42.2 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Google, Switzerland, Italian language, with strongest over-indexing on Google (1.61× the country average).
Demographically, the Pets audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Pets fan in Switzerland is more female, around 42.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google.
The key figures that characterise the Pets profile in Switzerland.
56.9% are female, 43.1% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 42.2 |
| Estimated audience size | 3,577,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Pets audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 6.6% |
| United Kingdom | 4.4% |
Where the Pets audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ticino | ~200K | 1.52× | |
| 02 | Vaud | ~500K | 1.47× | |
| 03 | Canton of Zürich | ~900K | 1.45× | |
| 04 | Canton of Bern | ~500K | 1.37× | |
| 05 | Aargau | ~300K | 1.22× | |
| 06 | Fribourg | ~200K | 1.20× | |
| 07 | Canton of St. Gallen | ~200K | 1.19× | |
| 08 | Basel-Landschaft | ~100K | 1.18× | |
| 09 | Luzern | ~200K | 1.17× | |
| 10 | Valais | ~200K | 1.15× | |
| 11 | Basel-City | ~200K | 1.14× | |
| 12 | Graubünden | ~90K | 1.10× | |
| 13 | Canton of Geneva | ~300K | 1.06× | |
| 14 | Neuchatel | ~80K | 1.02× | |
| 15 | Thurgau | ~90K | 0.98× | |
| 16 | Solothurn | ~90K | 0.93× | |
| 17 | Canton of Zug | ~40K | 0.92× | |
| 18 | Appenzell Innerrhoden | ~4K | 0.90× | |
| 19 | Schwyz | ~50K | 0.89× | |
| 20 | Schaffhausen | ~30K | 0.89× | |
| 21 | Appenzell Ausserrhoden | ~10K | 0.88× | |
| 22 | Canton of Obwalden | ~10K | 0.88× | |
| 23 | Canton of Glarus | ~10K | 0.88× | |
| 24 | Jura | ~20K | 0.87× | |
| 25 | Uri | ~10K | 0.87× | |
| 26 | Canton of Nidwalden | ~10K | 0.86× |
The strongest cross-interests of the Pets audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dogs | Pets & Animals | 1.87× | ||
| 02 | Italian language | Politics & Society | 1.80× | ||
| 03 | Bern | Travel & Leisure | 1.79× | ||
| 04 | Western Europe | Travel & Leisure | 1.73× | ||
| 05 | French language | Politics & Society | 1.73× | ||
| 06 | Central Europe | Travel & Leisure | 1.71× | ||
| 07 | Culture | Literature | 1.69× | ||
| 08 | Leisure | Travel & Leisure | 1.63× | ||
| 09 | Switzerland | Travel & Leisure | 1.62× | ||
| 10 | Magazines | Literature | 1.62× | ||
| 11 | Internet & Social Media | 1.61× | |||
| 12 | German language | Politics & Society | 1.60× | ||
| 13 | Internet & Social Media | 1.58× | |||
| 14 | Zürich | Travel & Leisure | 1.58× | ||
| 15 | Politics and social issues | Politics & Society | 1.58× | ||
| 16 | Europe | Travel & Leisure | 1.57× | ||
| 17 | Hotels | Travel & Leisure | 1.56× | ||
| 18 | Personal finance | Business & Career | 1.54× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.53× | ||
| 20 | Software | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.39× | |
| Sustainability | BALANCE | 1.27× | |
| Price Sensitivity | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| Patriotism | CONSERVATISM | 0.61× | |
| Travelling | THRILL | 0.70× |
Pets has an estimated audience of 3,577,233 people in Switzerland, concentrated in Canton of Zürich and Vaud.
56.9% of Pets fans are female, 43.1% are male, with an average age of 42.2 years.
Pets fans show strongest brand affinity for Google (1.61×), Switzerland (1.62×), and Italian language (1.8×) over the country average.
Pets fans in Switzerland are most concentrated in Canton of Zürich (reach ~900K), Vaud (reach ~500K), and Canton of Bern (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pets itself, the audience over-indexes on Switzerland (1.62×), Italian language (1.8×), Facebook (1.58×), and Bern (1.79×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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