A data profile of the people who buy, follow and care about Hotels in Switzerland — modelled from more than twelve digital signal sources. Hotels has an estimated audience of 3,051,491 people in Switzerland.
Hotels has an estimated audience of 3,051,491 people in Switzerland. 55.8% are female, 44.2% are male, average age 44.8. Top brand affinities: Coop, Swiss International Air Lines, Conforama, Nature, Beauty.
Top brand affinities include Coop, Swiss International Air Lines, Conforama, with strongest over-indexing on Coop (1.84× the country average).
Demographically, the Hotels audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
The typical Hotels fan in Switzerland is more female, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Hotels profile in Switzerland.
55.8% are female, 44.2% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 44.8 |
| Estimated audience size | 3,051,491 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Hotels audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Hotels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First class travel | Travel & Leisure | 2.52× | ||
| 02 | Real property | Home & Garden | 2.39× | ||
| 03 | Lodging | Travel & Leisure | 2.26× | ||
| 04 | Hornbach | Shopping | 2.04× | ||
| 05 | Swiss International Air Lines | Travel & Leisure | 1.90× | ||
| 06 | Wikipedia | Internet & Social Media | 1.88× | ||
| 07 | Coop | Food & Beverages | 1.84× | ||
| 08 | Spas | Beauty & Wellness | 1.84× | ||
| 09 | Conforama | Home & Garden | 1.81× | ||
| 10 | Kitchen | Home & Garden | 1.78× | ||
| 11 | Mobile phones | Technology & Electronics | 1.77× | ||
| 12 | Nature | Home & Garden | 1.71× | ||
| 13 | Dogs | Pets & Animals | 1.66× | ||
| 14 | Psychology | Business & Career | 1.65× | ||
| 15 | Education | Business & Career | 1.65× | ||
| 16 | Concerts | Music & Radio | 1.62× | ||
| 17 | Social media | Business & Career | 1.58× | ||
| 18 | Pets | Pets & Animals | 1.56× | ||
| 19 | Beauty | Beauty & Wellness | 1.52× | ||
| 20 | Shoes | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.54× | |
| Quality Awareness | PREMIUM | 1.53× | |
| Design Affinity | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.87× | |
| Creativity | OPEN | 0.95× | |
| DIY Mentality | THRILL | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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