A data profile of the people who buy, follow and care about Hotels in Australia — modelled from more than twelve digital signal sources. Hotels has an estimated audience of 9,670,923 people in Australia.
Hotels has an estimated audience of 9,670,923 people in Australia. 58.8% are female, 41.2% are male, average age 44.1. Top brand affinities: Real property, Expedia, Jason Bateman, China Airlines, Crowne Plaza.
Top brand affinities include Real property, Expedia, Jason Bateman, with strongest over-indexing on Real property (1.6× the country average).
Demographically, the Hotels audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
The typical Hotels fan in Australia is more female, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Hotels profile in Australia.
58.8% are female, 41.2% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 44.1 |
| Estimated audience size | 9,670,923 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Hotels audience comes from Australia.
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Hotels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jason Bateman | Movies & TV | 1.62× | ||
| 02 | Real property | Home & Garden | 1.60× | ||
| 03 | InterContinental Hotels Group | Travel & Leisure | 1.57× | ||
| 04 | Expedia | Travel & Leisure | 1.53× | ||
| 05 | Fairmont Hotels and Resorts | Travel & Leisure | 1.52× | ||
| 06 | China Airlines | Travel & Leisure | 1.51× | ||
| 07 | Crowne Plaza | Travel & Leisure | 1.51× | ||
| 08 | MakeMyTrip | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.19× | |
| Community Orientation | OPEN | 1.13× | |
| Travelling | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Creativity | OPEN | 0.94× | |
| Career Orientation | POWER | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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