A data profile of the people who buy, follow and care about Cruises in Australia — modelled from more than twelve digital signal sources. Cruises has an estimated audience of 5,300,063 people in Australia.
The average Cruises fan in Australia is 47.0 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Air travel, Skyscanner, Royal Caribbean Cruises Ltd., with strongest over-indexing on Air travel (1.59× the country average).
Demographically, the Cruises audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Cruises fan in Australia is more female, around 47.0 years old, with strong Travelling tendencies and a notable affinity for Air travel.
The key figures that characterise the Cruises profile in Australia.
59.4% are female, 40.6% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 47.0 |
| Estimated audience size | 5,300,063 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Cruises audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 5.8% |
| Japan | 4.8% |
Where the Cruises audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~2M | 1.57× | |
| 02 | New South Wales | ~2.5M | 1.28× | |
| 03 | Tasmania | ~100K | 1.17× | |
| 04 | Australian Capital Territory | ~100K | 0.98× | |
| 05 | South Australia | ~400K | 0.85× | |
| 06 | Northern Territory | ~40K | 0.85× | |
| 07 | Victoria | ~1M | 0.72× | |
| 08 | Western Australia | ~400K | 0.63× |
The strongest cross-interests of the Cruises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crystal Cruises | Travel & Leisure | 2.22× | ||
| 02 | Royal Caribbean Cruises Ltd. | Travel & Leisure | 2.14× | ||
| 03 | Celebrity Cruises | Travel & Leisure | 2.13× | ||
| 04 | River cruise | Travel & Leisure | 2.12× | ||
| 05 | Viking Cruises | Travel & Leisure | 2.12× | ||
| 06 | Carnival Cruise Lines | Travel & Leisure | 2.02× | ||
| 07 | Princess Cruises | Travel & Leisure | 1.94× | ||
| 08 | Nassau, Bahamas | Travel & Leisure | 1.84× | ||
| 09 | Tour operator | Travel & Leisure | 1.69× | ||
| 10 | Vietnam Airlines | Travel & Leisure | 1.65× | ||
| 11 | Thai Airways | Travel & Leisure | 1.65× | ||
| 12 | Scoot | Travel & Leisure | 1.64× | ||
| 13 | Cathay Pacific | Travel & Leisure | 1.63× | ||
| 14 | Luxury Travel | Travel & Leisure | 1.60× | ||
| 15 | Air travel | Travel & Leisure | 1.59× | ||
| 16 | Skyscanner | Travel & Leisure | 1.59× | ||
| 17 | Qatar Airways | Travel & Leisure | 1.58× | ||
| 18 | Package tour | Travel & Leisure | 1.57× | ||
| 19 | Malaysia Airlines | Travel & Leisure | 1.56× | ||
| 20 | Fiberglass | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.22× | |
| Quality Awareness | PREMIUM | 1.17× | |
| Community Orientation | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Urban Lifestyle | OPEN | 0.91× | |
| Social Media Usage | JOY | 0.93× |
Cruises has an estimated audience of 5,300,063 people in Australia, concentrated in New South Wales and Queensland.
59.4% of Cruises fans are female, 40.6% are male, with an average age of 47.0 years.
Cruises fans show strongest brand affinity for Air travel (1.59×), Skyscanner (1.59×), and Royal Caribbean Cruises Ltd. (2.14×) over the country average.
Cruises fans in Australia are most concentrated in New South Wales (reach ~2.5M), Queensland (reach ~2M), and Victoria (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Cruises itself, the audience over-indexes on Skyscanner (1.59×), Royal Caribbean Cruises Ltd. (2.14×), River cruise (2.12×), and Qatar Airways (1.58×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.