A data profile of the people who buy, follow and care about Social media in Switzerland — modelled from more than twelve digital signal sources. Social media has an estimated audience of 2,484,395 people in Switzerland.
The average Social media fan in Switzerland is 43.6 years old, balanced, and lives primarily in Canton of Bern.
The audience is concentrated in Canton of Bern, Vaud, Canton of Geneva.
Top brand affinities include Google, YouTube, Switzerland, with strongest over-indexing on Google (1.71× the country average).
Demographically, the Social media audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 3 regions tracked by Rascasse.
The typical Social media fan in Switzerland is balanced, around 43.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google.
The key figures that characterise the Social media profile in Switzerland.
50.5% are female, 49.5% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 43.6 |
| Estimated audience size | 2,484,395 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Social media audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 5.9% |
| Brazil | 4.5% |
Where the Social media audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Geneva | ~200K | 1.04× | |
| 02 | Canton of Bern | ~200K | 0.98× | |
| 03 | Vaud | ~200K | 0.98× |
The strongest cross-interests of the Social media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Western Europe | Travel & Leisure | 1.87× | ||
| 02 | Central Europe | Travel & Leisure | 1.85× | ||
| 03 | Italian language | Politics & Society | 1.84× | ||
| 04 | Bern | Travel & Leisure | 1.84× | ||
| 05 | Culture | Literature | 1.81× | ||
| 06 | Internet & Social Media | 1.80× | |||
| 07 | Televisions | Technology & Electronics | 1.79× | ||
| 08 | French language | Politics & Society | 1.77× | ||
| 09 | Smartphones | Technology & Electronics | 1.76× | ||
| 10 | Switzerland | Travel & Leisure | 1.73× | ||
| 11 | Internet & Social Media | 1.71× | |||
| 12 | German language | Politics & Society | 1.71× | ||
| 13 | Social network | Internet & Social Media | 1.70× | ||
| 14 | Zürich | Travel & Leisure | 1.69× | ||
| 15 | Europe | Travel & Leisure | 1.68× | ||
| 16 | Consumer electronics | Technology & Electronics | 1.63× | ||
| 17 | Politics and social issues | Politics & Society | 1.63× | ||
| 18 | Leisure | Travel & Leisure | 1.61× | ||
| 19 | Hotels | Travel & Leisure | 1.58× | ||
| 20 | YouTube | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.33× | |
| Sustainability | BALANCE | 1.20× | |
| Price Sensitivity | PREMIUM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.47× | |
| Patriotism | CONSERVATISM | 0.51× | |
| Travelling | THRILL | 0.63× |
Social media has an estimated audience of 2,484,395 people in Switzerland, concentrated in Canton of Bern and Vaud.
50.5% of Social media fans are female, 49.5% are male, with an average age of 43.6 years.
Social media fans show strongest brand affinity for Google (1.71×), YouTube (1.54×), and Switzerland (1.73×) over the country average.
Social media fans in Switzerland are most concentrated in Canton of Bern (reach ~200K), Vaud (reach ~200K), and Canton of Geneva (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Social media itself, the audience over-indexes on YouTube (1.54×), Switzerland (1.73×), Facebook (1.8×), and Italian language (1.84×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Social media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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