A data profile of the people who buy, follow and care about Social media in Argentina — modelled from more than twelve digital signal sources. Social media has an estimated audience of 3,072,102 people in Argentina.
Social media has an estimated audience of 3,072,102 people in Argentina. 54.5% are female, 45.5% are male, average age 37.7.
The key figures that characterise the Social media profile in Argentina.
54.5% are female, 45.5% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 37.7 |
| Estimated audience size | 3,072,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide Social media audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 5.9% |
| Brazil | 4.5% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Social media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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