A data profile of the people who buy, follow and care about Social media in Norway — modelled from more than twelve digital signal sources. Social media has an estimated audience of 1,487,765 people in Norway.
Social media has an estimated audience of 1,487,765 people in Norway. 52.4% are female, 47.6% are male, average age 45.1. Top brand affinities: Instagram, Android (operating system), Facebook Messenger, Instant messaging, Digital marketing.
Top brand affinities include Instagram, Android (operating system), Facebook Messenger, with strongest over-indexing on Instagram (1.52× the country average).
Demographically, the Social media audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Social media fan in Norway is balanced, around 45.1 years old, with strong Travelling tendencies and a notable affinity for Instagram.
The key figures that characterise the Social media profile in Norway.
52.4% are female, 47.6% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 45.1 |
| Estimated audience size | 1,487,765 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Social media audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 5.9% |
| Brazil | 4.5% |
The strongest cross-interests of the Social media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Software framework | Technology & Electronics | 1.72× | ||
| 02 | Lebanon | Travel & Leisure | 1.61× | ||
| 03 | Creative Commons | Technology & Electronics | 1.60× | ||
| 04 | Instant messaging | Internet & Social Media | 1.58× | ||
| 05 | Social media marketing | Business & Career | 1.58× | ||
| 06 | Facebook Messenger | Internet & Social Media | 1.57× | ||
| 07 | Digital marketing | Business & Career | 1.57× | ||
| 08 | UGC | Business & Career | 1.57× | ||
| 09 | East Africa | Travel & Leisure | 1.56× | ||
| 10 | Internet & Social Media | 1.52× | |||
| 11 | Communication design | Business & Career | 1.52× | ||
| 12 | Production company | Movies & TV | 1.52× | ||
| 13 | Internet celebrity | Internet & Social Media | 1.52× | ||
| 14 | Nationality | Politics & Society | 1.52× | ||
| 15 | Android (operating system) | Technology & Electronics | 1.51× | ||
| 16 | Video hosting service | Technology & Electronics | 1.51× | ||
| 17 | Skien | POI | 1.51× | ||
| 18 | Online advertising | Business & Career | 1.51× | ||
| 19 | Planned maintenance | Business & Career | 1.51× | ||
| 20 | Oceania | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.02× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Social Media Usage | JOY | 0.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Social Media Usage | JOY | 0.71× | |
| Early Adopter Mentality | POWER | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Social media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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