Social media Audience in Canada
Social media has an estimated audience of 11,510,108 people in Canada. 50.9% are female, 49.1% are male, average age 41.4. Top regions: Ontario, Quebec.
The average Social media fan in Canada is 41.4 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Social media fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 41.4 |
| Estimated audience size | 11,510,108 |
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,460,717 | 0.93× |
| Quebec | 3,265,851 | 1.19× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 5.9% |
| Brazil | 4.5% |
See Social media audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Social media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.