Social media Audience in Mexico
Social media has an estimated audience of 10,090,683 people in Mexico. 50.7% are female, 49.3% are male, average age 33.8.
Demographically, the Social media audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Design Affinity, Risk Appetite.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Social media fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 33.8 |
| Estimated audience size | 10,090,683 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.7 |
| Risk Appetite | THRILL | 1.64 |
| Spirituality | BALANCE | 1.37 |
| Travelling | THRILL | 1.34 |
| Urban Lifestyle | OPEN | 1.27 |
| Need for Security | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 5.9% |
| Brazil | 4.5% |
See Social media audiences in other countries
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Social media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.