Social media Audience in France
Social media has an estimated audience of 14,178,522 people in France. 51.5% are female, 48.5% are male, average age 42.8. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
The average Social media fan in France is 42.8 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Demographically, the Social media audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Mindfulness, Extroversion.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Social media fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 42.8 |
| Estimated audience size | 14,178,522 |
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 4,768,472 | 1.88× |
| Auvergne-Rhône-Alpes | 1,865,238 | 1.12× |
| Hauts-de-France | 1,448,562 | 1.16× |
| Grand Est | 1,274,136 | 1.11× |
| Provence-Alpes-Côte d'Azur | 1,271,367 | 1.21× |
| Occitanie | 1,229,780 | 1× |
| Nouvelle-Aquitaine | 1,126,359 | 0.9× |
| Pays de la Loire | 751,287 | 0.95× |
| Brittany | 582,212 | 0.84× |
| Normandy | 558,371 | 0.81× |
| Centre-Val de Loire | 428,162 | 0.8× |
| Bourgogne-Franche-Comté | 399,997 | 0.7× |
| Corsica | 36,071 | 0.51× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.44 |
| Extroversion | THRILL | 1.41 |
| Social Media Usage | JOY | 1.16 |
| DIY Mentality | THRILL | 1.07 |
| Patriotism | CONSERVATISM | 1.06 |
| Luxury Orientation | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 5.9% |
| Brazil | 4.5% |
See Social media audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Social media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.