Rascasse Audience Intelligence

Social media Audience in Indonesia

A data profile of the people who buy, follow and care about Social media in Indonesia — modelled from more than twelve digital signal sources. Social media has an estimated audience of 13,935,734 people in Indonesia.

#22among Lifestyle cluster in Indonesia
#29among Topic in Indonesia
#4in Business & Career

The average Social media fan in Indonesia is 35.4 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Social media profile in Indonesia.

Audience size
13.9M
in Indonesia
Gender
44.1%♀
55.9% male
Age
35.4
average years
Country rank
#39
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social media fans

44.1% are female, 55.9% are male, average age 35.4.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Social media audience in Indonesia
MetricValue
Female44.1%
Male55.9%
Average age35.4
Estimated audience size13,935,734
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Social media audience in Indonesia
Age bracketShare%
16-1920%
20-2931%
30-3924%
40-4915%
50+10%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Social media audience comes from Indonesia.

Worldwide audience distribution share by country for Social media
CountryShare
United States19.1%
India5.9%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social media audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Social media fans by region: top regions in Indonesia
#RegionReachAffinity×
01Special Region of Yogyakarta~400K1.51×
02Jakarta~1.5M1.43×
03Banten~800K1.40×
04Central Java~2M1.35×
05East Java~2M1.34×
06Bali~300K1.22×
07West Kalimantan~200K1.16×
08South Sumatra~400K1.14×
09Lampung~300K1.13×
10Central Kalimantan~100K1.13×
11South Kalimantan~200K1.10×
12Bengkulu~100K1.08×
13Riau Islands~200K1.07×
14West Java~2.5M1.05×
15Bangka-Belitung Islands~70K1.05×
16Jambi~200K1.03×
17South Sulawesi~400K1.01×
18Riau~300K0.99×
19North Sumatra~600K0.97×
20Papua (province)~80K0.96×
21Maluku~60K0.96×
22West Sulawesi~60K0.95×
23West Papua~40K0.95×
24East Kalimantan~200K0.94×
25North Kalimantan~40K0.94×
26Gorontalo (disambiguation)(2)~60K0.92×
27Central Sulawesi~100K0.91×
28North Maluku~40K0.89×
29North Sulawesi~100K0.88×
30Southeast Sulawesi~90K0.88×
31West Sumatra~200K0.87×
32West Nusa Tenggara~100K0.85×
33East Nusa Tenggara~100K0.84×
34Aceh~100K0.76×
Appendix

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More Lifestyle cluster audiences in Indonesia

See Social media audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Social media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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