A data profile of the people who buy, follow and care about Culture in Switzerland — modelled from more than twelve digital signal sources. Culture has an estimated audience of 3,323,275 people in Switzerland.
Culture has an estimated audience of 3,323,275 people in Switzerland. 56.7% are female, 43.3% are male, average age 42.7. Top brand affinities: Pets, Social media, Education, Spas, Current events.
Top brand affinities include Pets, Social media, Education, with strongest over-indexing on Pets (1.69× the country average).
Demographically, the Culture audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Tradition, Career Orientation.
The typical Culture fan in Switzerland is more female, around 42.7 years old, with strong Tradition tendencies and a notable affinity for Pets.
The key figures that characterise the Culture profile in Switzerland.
56.7% are female, 43.3% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 42.7 |
| Estimated audience size | 3,323,275 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Culture audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 4.8% |
| China | 4.5% |
The strongest cross-interests of the Culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 1.95× | ||
| 02 | Electronic funds transfer | Business & Career | 1.91× | ||
| 03 | Loudspeaker | Technology & Electronics | 1.87× | ||
| 04 | Education | Business & Career | 1.83× | ||
| 05 | Instant messaging | Internet & Social Media | 1.83× | ||
| 06 | Fashion show | Fashion & Accessoires | 1.82× | ||
| 07 | Social media | Business & Career | 1.81× | ||
| 08 | Self-esteem | Health | 1.81× | ||
| 09 | Sportswear (activewear) | Fashion & Accessoires | 1.80× | ||
| 10 | Spas | Beauty & Wellness | 1.79× | ||
| 11 | Viral video | Internet & Social Media | 1.79× | ||
| 12 | Contemporary R&B | Music & Radio | 1.76× | ||
| 13 | Travel website | Travel & Leisure | 1.75× | ||
| 14 | Pets | Pets & Animals | 1.69× | ||
| 15 | Musical theatre | Movies & TV | 1.69× | ||
| 16 | Current events | Arts & Culture | 1.63× | ||
| 17 | Investment banking | Business & Career | 1.60× | ||
| 18 | Flower | Home & Garden | 1.55× | ||
| 19 | Zara | Shopping | 1.51× | ||
| 20 | Poetry | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.42× | |
| Career Orientation | POWER | 1.26× | |
| Pet Ownership | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.94× | |
| Individualism | JOY | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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