A data profile of the people who buy, follow and care about Poetry in Switzerland — modelled from more than twelve digital signal sources. Poetry has an estimated audience of 924,356 people in Switzerland.
The average Poetry fan in Switzerland is 41.3 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Amazon.com, Orell Füssli, Reading, with strongest over-indexing on Amazon.com (1.65× the country average).
Demographically, the Poetry audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Poetry fan in Switzerland is more female, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Amazon.com.
The key figures that characterise the Poetry profile in Switzerland.
64.2% are female, 35.8% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 41.3 |
| Estimated audience size | 924,356 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Poetry audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 6.3% |
| Italy | 5.6% |
Where the Poetry audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~300K | 1.81× | |
| 02 | Canton of Nidwalden | ~5K | 1.36× | |
| 03 | Canton of Obwalden | ~5K | 1.33× | |
| 04 | Basel-City | ~40K | 1.20× | |
| 05 | Canton of Bern | ~100K | 1.15× | |
| 06 | Appenzell Innerrhoden | ~1K | 1.11× | |
| 07 | Canton of Zug | ~10K | 1.10× | |
| 08 | Schaffhausen | ~8K | 1.09× | |
| 09 | Vaud | ~100K | 1.07× | |
| 10 | Aargau | ~60K | 1.05× | |
| 11 | Uri | ~3K | 1.02× | |
| 12 | Canton of Geneva | ~60K | 1.01× | |
| 13 | Canton of St. Gallen | ~50K | 1.01× | |
| 14 | Canton of Glarus | ~3K | 1.01× | |
| 15 | Schwyz | ~10K | 0.99× | |
| 16 | Appenzell Ausserrhoden | ~4K | 0.98× | |
| 17 | Luzern | ~40K | 0.97× | |
| 18 | Basel-Landschaft | ~20K | 0.95× | |
| 19 | Jura | ~6K | 0.95× | |
| 20 | Solothurn | ~20K | 0.93× | |
| 21 | Graubünden | ~20K | 0.93× | |
| 22 | Thurgau | ~20K | 0.88× | |
| 23 | Neuchatel | ~20K | 0.88× | |
| 24 | Fribourg | ~30K | 0.85× | |
| 25 | Valais | ~30K | 0.84× | |
| 26 | Ticino | ~30K | 0.79× |
The strongest cross-interests of the Poetry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Short story | Literature | 4.05× | ||
| 02 | Creative writing | Business & Career | 3.94× | ||
| 03 | Bestseller | Literature | 3.02× | ||
| 04 | Novel | Literature | 2.84× | ||
| 05 | Fiction books | Literature | 2.51× | ||
| 06 | Orell Füssli | Shopping | 2.20× | ||
| 07 | Parent | Kids & Family | 1.83× | ||
| 08 | Therapy | Health | 1.76× | ||
| 09 | Philosophy | Business & Career | 1.70× | ||
| 10 | Magazines | Literature | 1.68× | ||
| 11 | Jumbo (supermarket) | Shopping | 1.66× | ||
| 12 | Popular music | Music & Radio | 1.66× | ||
| 13 | Amazon.com | Shopping | 1.65× | ||
| 14 | H&M | Shopping | 1.62× | ||
| 15 | Handicraft | Home & Garden | 1.55× | ||
| 16 | Reading | Literature | 1.52× | ||
| 17 | Consumer electronics | Technology & Electronics | 1.52× | ||
| 18 | Culture | Literature | 1.51× | ||
| 19 | Psychology | Business & Career | 1.51× | ||
| 20 | Veganism | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.87× | |
| Patriotism | CONSERVATISM | 1.67× | |
| Travelling | THRILL | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.07× | |
| Social Media Usage | JOY | 1.12× | |
| Urban Lifestyle | OPEN | 1.17× |
Poetry has an estimated audience of 924,356 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
64.2% of Poetry fans are female, 35.8% are male, with an average age of 41.3 years.
Poetry fans show strongest brand affinity for Amazon.com (1.65×), Orell Füssli (2.2×), and Reading (1.52×) over the country average.
Poetry fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~100K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Poetry itself, the audience over-indexes on Orell Füssli (2.2×), Reading (1.52×), Consumer electronics (1.52×), and Culture (1.51×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Poetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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