A data profile of the people who buy, follow and care about Orell Füssli in Switzerland — modelled from more than twelve digital signal sources. Orell Füssli has an estimated audience of 2,654,562 people in Switzerland.
The average Orell Füssli fan in Switzerland is 38.4 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include Sebastian Fitzek, Aldi, Thalia, with strongest over-indexing on Sebastian Fitzek (14.92× the country average).
Demographically, the Orell Füssli audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Orell Füssli fan in Switzerland is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Sebastian Fitzek.
The key figures that characterise the Orell Füssli profile in Switzerland.
62.7% are female, 37.3% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 38.4 |
| Estimated audience size | 2,654,562 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 18% |
Where the Orell Füssli audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~600K | 2.17× | |
| 02 | Canton of Zürich | ~900K | 2.06× | |
| 03 | Aargau | ~300K | 2.05× | |
| 04 | Canton of St. Gallen | ~200K | 1.75× | |
| 05 | Thurgau | ~100K | 1.60× | |
| 06 | Basel-Landschaft | ~90K | 1.43× | |
| 07 | Luzern | ~200K | 1.41× | |
| 08 | Graubünden | ~90K | 1.37× | |
| 09 | Solothurn | ~90K | 1.33× | |
| 10 | Basel-City | ~100K | 1.24× | |
| 11 | Schwyz | ~50K | 1.22× | |
| 12 | Schaffhausen | ~20K | 1.14× | |
| 13 | Appenzell Ausserrhoden | ~10K | 1.11× | |
| 14 | Canton of Zug | ~40K | 1.10× | |
| 15 | Canton of Glarus | ~7K | 0.73× | |
| 16 | Canton of Obwalden | ~7K | 0.69× | |
| 17 | Canton of Nidwalden | ~7K | 0.66× | |
| 18 | Uri | ~5K | 0.60× | |
| 19 | Appenzell Innerrhoden | ~2K | 0.56× | |
| 20 | Fribourg | ~50K | 0.52× | |
| 21 | Valais | ~50K | 0.45× | |
| 22 | Ticino | ~50K | 0.43× | |
| 23 | Jura | ~7K | 0.39× | |
| 24 | Neuchatel | ~20K | 0.31× | |
| 25 | Vaud | ~70K | 0.29× | |
| 26 | Canton of Geneva | ~30K | 0.19× |
The strongest cross-interests of the Orell Füssli audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sebastian Fitzek | Literature | 14.92× | ||
| 02 | Thalia | Shopping | 13.43× | ||
| 03 | Diogenes Verlag | Literature | 9.06× | ||
| 04 | Rossmann | Shopping | 4.04× | ||
| 05 | CHECK24 | Business & Career | 3.85× | ||
| 06 | Assassin's Creed | Games | 3.24× | ||
| 07 | Casino games | Games | 2.96× | ||
| 08 | Poetry | Literature | 2.20× | ||
| 09 | Library | Literature | 2.10× | ||
| 10 | Yorkshire Terrier | Pets & Animals | 2.07× | ||
| 11 | Labrador Retriever | Pets & Animals | 2.03× | ||
| 12 | French Bulldog | Pets & Animals | 2.03× | ||
| 13 | Crochet | Home & Garden | 1.93× | ||
| 14 | Shih Tzu | Pets & Animals | 1.92× | ||
| 15 | Beagle | Pets & Animals | 1.89× | ||
| 16 | Poodle | Pets & Animals | 1.88× | ||
| 17 | Zara | Shopping | 1.86× | ||
| 18 | Mother's Day | Kids & Family | 1.83× | ||
| 19 | Aldi | Shopping | 1.70× | ||
| 20 | Lingerie | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.29× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Urban Lifestyle | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Price Sensitivity | PREMIUM | 0.90× |
Orell Füssli's target market in Switzerland covers an estimated 2,654,562 people, concentrated in Canton of Zürich and Canton of Bern.
62.7% of the Orell Füssli audience are female, 37.3% are male, with an average age of 38.4 years.
Orell Füssli fans show strongest brand affinity for Sebastian Fitzek (14.92×), Aldi (1.7×), and Thalia (13.43×) over the country average.
Orell Füssli fans in Switzerland are most concentrated in Canton of Zürich (reach ~900K), Canton of Bern (reach ~600K), and Aargau (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Orell Füssli itself, the audience over-indexes on Aldi (1.7×), Thalia (13.43×), Rossmann (4.04×), and Poetry (2.2×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Orell Füssli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.