A data profile of the people who buy, follow and care about Lingerie in Switzerland — modelled from more than twelve digital signal sources. Lingerie has an estimated audience of 965,955 people in Switzerland.
The average Lingerie fan in Switzerland is 41.9 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include AutoScout24, Migros, IKEA, with strongest over-indexing on AutoScout24 (2.19× the country average).
Demographically, the Lingerie audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Lingerie fan in Switzerland is more female, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Lingerie profile in Switzerland.
71.3% are female, 28.7% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 41.9 |
| Estimated audience size | 965,955 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Lingerie audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 5.9% |
| Italy | 4.7% |
Where the Lingerie audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~300K | 1.75× | |
| 02 | Canton of Bern | ~100K | 1.54× | |
| 03 | Luzern | ~60K | 1.47× | |
| 04 | Aargau | ~90K | 1.46× | |
| 05 | Vaud | ~100K | 1.37× | |
| 06 | Canton of St. Gallen | ~60K | 1.36× | |
| 07 | Thurgau | ~30K | 1.28× | |
| 08 | Canton of Geneva | ~80K | 1.22× | |
| 09 | Fribourg | ~40K | 1.21× | |
| 10 | Basel-City | ~50K | 1.18× | |
| 11 | Basel-Landschaft | ~30K | 1.15× | |
| 12 | Valais | ~40K | 1.13× | |
| 13 | Solothurn | ~30K | 1.13× | |
| 14 | Graubünden | ~30K | 1.13× | |
| 15 | Schwyz | ~20K | 1.11× | |
| 16 | Ticino | ~40K | 1.05× | |
| 17 | Canton of Zug | ~10K | 1.05× | |
| 18 | Schaffhausen | ~8K | 1.04× | |
| 19 | Neuchatel | ~20K | 0.93× | |
| 20 | Appenzell Ausserrhoden | ~4K | 0.89× | |
| 21 | Canton of Obwalden | ~3K | 0.87× | |
| 22 | Canton of Nidwalden | ~3K | 0.86× | |
| 23 | Appenzell Innerrhoden | ~1K | 0.86× | |
| 24 | Canton of Glarus | ~3K | 0.85× | |
| 25 | Jura | ~6K | 0.83× | |
| 26 | Uri | ~3K | 0.83× |
The strongest cross-interests of the Lingerie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Undergarment | Fashion & Accessoires | 2.36× | ||
| 02 | AutoScout24 | Cars & Mobility | 2.19× | ||
| 03 | Men's clothing | Fashion & Accessoires | 2.16× | ||
| 04 | H&M | Shopping | 2.13× | ||
| 05 | Airbnb | Travel & Leisure | 2.03× | ||
| 06 | AliExpress | Shopping | 1.98× | ||
| 07 | Flower | Home & Garden | 1.97× | ||
| 08 | Handicraft | Home & Garden | 1.90× | ||
| 09 | Zalando | Shopping | 1.88× | ||
| 10 | Manor | Shopping | 1.80× | ||
| 11 | Lidl | Shopping | 1.76× | ||
| 12 | Italy | Travel & Leisure | 1.74× | ||
| 13 | Clothing | Fashion & Accessoires | 1.70× | ||
| 14 | Migros | Shopping | 1.68× | ||
| 15 | Veganism | Food & Beverages | 1.66× | ||
| 16 | Conforama | Home & Garden | 1.64× | ||
| 17 | Aldi | Shopping | 1.64× | ||
| 18 | IKEA | Home & Garden | 1.58× | ||
| 19 | Orell Füssli | Shopping | 1.56× | ||
| 20 | Leisure | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.10× | |
| Sustainability | BALANCE | 1.70× | |
| Early Adopter Mentality | POWER | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.80× | |
| Social Media Usage | JOY | 0.99× | |
| Price Sensitivity | PREMIUM | 1.34× |
Lingerie has an estimated audience of 965,955 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
71.3% of Lingerie fans are female, 28.7% are male, with an average age of 41.9 years.
Lingerie fans show strongest brand affinity for AutoScout24 (2.19×), Migros (1.68×), and IKEA (1.58×) over the country average.
Lingerie fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~100K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Lingerie itself, the audience over-indexes on Migros (1.68×), IKEA (1.58×), Lidl (1.76×), and Airbnb (2.03×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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