Rascasse Audience Intelligence

Zalando Target Market in Switzerland

A data profile of the people who buy, follow and care about Zalando in Switzerland — modelled from more than twelve digital signal sources. Zalando has an estimated audience of 2,161,467 people in Switzerland.

#26among Brand in Switzerland
#15in Shopping

The average Zalando fan in Switzerland is 40.2 years old, more female, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Top brand affinities include H&M, C&A, La Redoute, with strongest over-indexing on H&M (1.65× the country average).

Demographically, the Zalando audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

The typical Zalando fan in Switzerland is more female, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for H&M.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Zalando profile in Switzerland.

Audience size
2.2M
in Switzerland
Gender
64.8%♀
35.2% male
Age
40.2
average years
Country rank
#148
Brand in Switzerland
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zalando

64.8% are female, 35.2% are male, average age 40.2.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Zalando audience in Switzerland
MetricValue
Female64.8%
Male35.2%
Average age40.2
Estimated audience size2,161,467
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Zalando audience in Switzerland
Age bracketShare%
16-1914%
20-2922%
30-3922%
40-4922%
50+20%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Zalando audience comes from Switzerland.

Worldwide audience distribution share by country for Zalando
CountryShare
Germany14.0%
Italy12.8%
France8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zalando audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Zalando customers by region in Switzerland
#RegionReachAffinity×
01Aargau~200K1.33×
02Canton of Bern~300K1.32×
03Vaud~300K1.32×
04Luzern~100K1.31×
05Fribourg~100K1.29×
06Canton of St. Gallen~100K1.27×
07Canton of Zürich~500K1.26×
08Valais~100K1.24×
09Ticino~100K1.16×
10Graubünden~60K1.15×
11Solothurn~60K1.11×
12Schwyz~30K1.08×
13Basel-Landschaft~50K1.03×
14Neuchatel~50K1.02×
15Thurgau~60K1.01×
16Canton of Zug~30K1.00×
17Canton of Geneva~100K0.91×
18Jura~10K0.87×
19Schaffhausen~10K0.84×
20Basel-City~70K0.83×
21Canton of Obwalden~6K0.70×
22Canton of Nidwalden~6K0.69×
23Canton of Glarus~5K0.69×
24Appenzell Ausserrhoden~6K0.64×
25Uri~4K0.62×
26Appenzell Innerrhoden~1K0.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zalando audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zalando audience
#·InterestCategoryAffinity×
01BonprixShopping2.00×
02Bader VersandShopping2.00×
03About YouShopping1.83×
04MangoShopping1.83×
05Karo KauerFashion & Accessoires1.83×
06TopshopShopping1.79×
07InditexShopping1.71×
08Zalando LoungeShopping1.67×
09Trend analysisBusiness & Career1.66×
10H&MShopping1.65×
11Van de VeldeFashion & Accessoires1.62×
12C&AShopping1.61×
13Versandhaus KlingelShopping1.61×
14ZapposFashion & Accessoires1.58×
15ASOS.comShopping1.54×
16SelfridgesShopping1.54×
17La RedouteShopping1.53×
18Farina OpokuFashion & Accessoires1.53×
1977OnlineshopShopping1.53×
20Tally WeijlFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zalando audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zalando audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.31×
Price SensitivityPREMIUM0.81×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zalando audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.66×
Healthy LifestyleBALANCE0.70×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zalando's target market in Switzerland?

Zalando's target market in Switzerland covers an estimated 2,161,467 people, concentrated in Canton of Zürich and Canton of Bern.

02

What is the gender split and age of Zalando customers?

64.8% of the Zalando audience are female, 35.2% are male, with an average age of 40.2 years.

03

Which brands do Zalando fans like most?

Zalando fans show strongest brand affinity for H&M (1.65×), C&A (1.61×), and La Redoute (1.53×) over the country average.

04

Where do Zalando fans live in Switzerland?

Zalando fans in Switzerland are most concentrated in Canton of Zürich (reach ~500K), Canton of Bern (reach ~300K), and Vaud (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Zalando fans also like?

Beyond Zalando itself, the audience over-indexes on C&A (1.61×), La Redoute (1.53×), Bonprix (2.0×), and About You (1.83×) compared to the Switzerland average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Switzerland

See Zalando audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Zalando. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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