Rascasse Audience Intelligence

Zalando Target Market in Poland

A data profile of the people who buy, follow and care about Zalando in Poland — modelled from more than twelve digital signal sources. Zalando has an estimated audience of 2,389,358 people in Poland.

#61among Brand in Poland
#37in Shopping

Zalando has an estimated audience of 2,389,358 people in Poland. 71.5% are female, 28.5% are male, average age 37.7. Top brand affinities: Skirt, Super Express, Blouse, Smyk, Office 365.

Top brand affinities include Skirt, Super Express, Blouse, with strongest over-indexing on Skirt (1.6× the country average).

Demographically, the Zalando audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Individualism, Price Sensitivity.

The typical Zalando fan in Poland is more female, around 37.7 years old, with strong Individualism tendencies and a notable affinity for Skirt.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Zalando profile in Poland.

Audience size
2.4M
in Poland
Gender
71.5%♀
28.5% male
Age
37.7
average years
Country rank
#552
Brand in Poland
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zalando

71.5% are female, 28.5% are male, average age 37.7.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for Zalando audience in Poland
MetricValue
Female71.5%
Male28.5%
Average age37.7
Estimated audience size2,389,358
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Zalando audience in Poland
Age bracketShare%
16-1919%
20-2923%
30-3924%
40-4920%
50+14%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Zalando audience comes from Poland.

Worldwide audience distribution share by country for Zalando
CountryShare
Germany14.0%
Italy12.8%
France8.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zalando audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zalando audience
#·InterestCategoryAffinity×
01BonprixShopping2.04×
02HighballFood & Beverages1.88×
03SugarcaneFood & Beverages1.87×
04MojitoFood & Beverages1.82×
05MenthaFood & Beverages1.79×
06TableclothHome & Garden1.73×
07UniqloShopping1.72×
08Office 365Technology & Electronics1.66×
09Child developmentBusiness & Career1.66×
10SmykShopping1.65×
11WITTCHENFashion & Accessoires1.64×
12DeeZeeFashion & Accessoires1.64×
13VendorBusiness & Career1.63×
14SkirtFashion & Accessoires1.60×
15Big StarMusic & Radio1.59×
16Plus-size clothingFashion & Accessoires1.58×
17Causeway BayTravel & Leisure1.55×
18Super ExpressNews1.53×
19RumFood & Beverages1.53×
20BlouseFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zalando audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zalando audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.38×
Price SensitivityPREMIUM1.05×
Need for SecurityCONSERVATISM0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zalando audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.40×
TravellingTHRILL0.56×
SustainabilityBALANCE0.68×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Zalando. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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