Rascasse Audience Intelligence

C&A Target Market in Switzerland

A data profile of the people who buy, follow and care about C&A in Switzerland — modelled from more than twelve digital signal sources. C&A has an estimated audience of 949,311 people in Switzerland.

#5among Fashion in Switzerland
#63among Brand in Switzerland
#31in Shopping

The average C&A fan in Switzerland is 41.2 years old, more female, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Top brand affinities include Primark, Bild, Uniqlo, with strongest over-indexing on Primark (7.96× the country average).

Demographically, the C&A audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

The typical C&A fan in Switzerland is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Primark.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the C&A profile in Switzerland.

Audience size
949K
in Switzerland
Gender
71.2%♀
28.8% male
Age
41.2
average years
Country rank
#587
Brand in Switzerland
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of C&A

71.2% are female, 28.8% are male, average age 41.2.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for C&A audience in Switzerland
MetricValue
Female71.2%
Male28.8%
Average age41.2
Estimated audience size949,311
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the C&A audience in Switzerland
Age bracketShare%
16-1913%
20-2918%
30-3923%
40-4927%
50+19%
Fig. 04

Worldwide distribution

2.4%

of the worldwide C&A audience comes from Switzerland.

Worldwide audience distribution share by country for C&A
CountryShare
Germany22.2%
Brazil11.8%
Netherlands7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the C&A audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

C&A customers by region in Switzerland
#RegionReachAffinity×
01Aargau~90K1.61×
02Canton of Bern~100K1.47×
03Canton of Zürich~200K1.41×
04Vaud~100K1.37×
05Luzern~50K1.37×
06Canton of Geneva~80K1.28×
07Fribourg~40K1.27×
08Solothurn~30K1.27×
09Canton of St. Gallen~60K1.23×
10Valais~50K1.18×
11Thurgau~30K1.09×
12Basel-Landschaft~20K1.09×
13Basel-City~40K1.08×
14Schwyz~10K1.08×
15Ticino~40K1.02×
16Neuchatel~20K0.90×
17Graubünden~20K0.85×
18Schaffhausen~7K0.85×
19Canton of Zug~10K0.84×
20Canton of Glarus~3K0.83×
21Jura~5K0.79×
22Canton of Obwalden~2K0.64×
23Appenzell Ausserrhoden~3K0.63×
24Appenzell Innerrhoden<1K0.63×
25Canton of Nidwalden~2K0.62×
26Uri~2K0.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the C&A audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for C&A audience
#·InterestCategoryAffinity×
01PrimarkShopping7.96×
02OyshoFashion & Accessoires7.88×
03UniqloShopping6.64×
04StradivariusShopping6.62×
05BershkaShopping4.88×
06H&MShopping3.10×
07ConforamaHome & Garden2.69×
08ZalandoShopping2.56×
09ManorShopping2.33×
10IKEAHome & Garden2.18×
11AldiShopping2.13×
12BildNews2.12×
13Discount storesShopping1.99×
14DesignHome & Garden1.87×
15LidlShopping1.80×
16Amazon.comShopping1.78×
17MigrosShopping1.77×
18ShoppingShopping1.73×
19Online shoppingShopping1.62×
20McDonald'sFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the C&A audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by C&A audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.33×
Early Adopter MentalityPOWER2.00×
Social Media UsageJOY1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by C&A audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.51×
SustainabilityBALANCE0.74×
Price SensitivityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is C&A's target market in Switzerland?

C&A's target market in Switzerland covers an estimated 949,311 people, concentrated in Canton of Zürich and Canton of Bern.

02

What is the gender split and age of C&A customers?

71.2% of the C&A audience are female, 28.8% are male, with an average age of 41.2 years.

03

Which brands do C&A fans like most?

C&A fans show strongest brand affinity for Primark (7.96×), Bild (2.12×), and Uniqlo (6.64×) over the country average.

04

Where do C&A fans live in Switzerland?

C&A fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do C&A fans also like?

Beyond C&A itself, the audience over-indexes on Bild (2.12×), Uniqlo (6.64×), IKEA (2.18×), and H&M (3.1×) compared to the Switzerland average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion audiences in Switzerland

See C&A audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for C&A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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