Rascasse Audience Intelligence

AliExpress Target Market in Switzerland

A data profile of the people who buy, follow and care about AliExpress in Switzerland — modelled from more than twelve digital signal sources. AliExpress has an estimated audience of 1,683,680 people in Switzerland.

#3among Fashion in Switzerland
#30among Brand in Switzerland
#20in Shopping

The average AliExpress fan in Switzerland is 40.2 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the AliExpress profile in Switzerland.

Audience size
1.7M
in Switzerland
Gender
52.8%♀
47.2% male
Age
40.2
average years
Country rank
#228
Brand in Switzerland
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AliExpress

52.8% are female, 47.2% are male, average age 40.2.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for AliExpress audience in Switzerland
MetricValue
Female52.8%
Male47.2%
Average age40.2
Estimated audience size1,683,680
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the AliExpress audience in Switzerland
Age bracketShare%
16-1915%
20-2921%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

0.9%

of the worldwide AliExpress audience comes from Switzerland.

Worldwide audience distribution share by country for AliExpress
CountryShare
Brazil7.6%
Italy7.4%
United States7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AliExpress audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

AliExpress customers by region in Switzerland
#RegionReachAffinity×
01Vaud~300K1.56×
02Fribourg~90K1.49×
03Neuchatel~50K1.40×
04Valais~90K1.38×
05Canton of Bern~200K1.35×
06Ticino~90K1.30×
07Canton of Zürich~400K1.28×
08Canton of St. Gallen~100K1.27×
09Aargau~100K1.26×
10Canton of Geneva~100K1.22×
11Luzern~80K1.20×
12Solothurn~50K1.12×
13Thurgau~50K1.10×
14Basel-Landschaft~40K0.95×
15Schwyz~20K0.95×
16Canton of Zug~20K0.95×
17Graubünden~30K0.87×
18Basel-City~60K0.83×
19Jura~10K0.83×
20Schaffhausen~9K0.70×
21Canton of Glarus~4K0.63×
22Appenzell Ausserrhoden~5K0.62×
23Canton of Nidwalden~4K0.62×
24Canton of Obwalden~4K0.61×
25Uri~3K0.55×
26Appenzell Innerrhoden~1K0.48×
Appendix

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More Fashion audiences in Switzerland

See AliExpress audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for AliExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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