A data profile of the people who buy, follow and care about La Redoute in Switzerland — modelled from more than twelve digital signal sources. La Redoute has an estimated audience of 923,412 people in Switzerland.
The average La Redoute fan in Switzerland is 40.8 years old, more female, and lives primarily in Vaud.
The audience is concentrated in Vaud, Canton of Zürich, Canton of Geneva.
Top brand affinities include Conforama, IKEA, Zalando, with strongest over-indexing on Conforama (2.32× the country average).
Demographically, the La Redoute audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical La Redoute fan in Switzerland is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Conforama.
The key figures that characterise the La Redoute profile in Switzerland.
68.0% are female, 32.0% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 40.8 |
| Estimated audience size | 923,412 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
Where the La Redoute audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~200K | 2.18× | |
| 02 | Canton of Geneva | ~100K | 1.91× | |
| 03 | Fribourg | ~60K | 1.89× | |
| 04 | Valais | ~60K | 1.69× | |
| 05 | Neuchatel | ~30K | 1.63× | |
| 06 | Canton of Bern | ~100K | 1.30× | |
| 07 | Canton of Zürich | ~200K | 1.22× | |
| 08 | Jura | ~8K | 1.21× | |
| 09 | Luzern | ~40K | 1.01× | |
| 10 | Aargau | ~50K | 0.95× | |
| 11 | Basel-City | ~30K | 0.94× | |
| 12 | Solothurn | ~20K | 0.94× | |
| 13 | Basel-Landschaft | ~20K | 0.91× | |
| 14 | Canton of St. Gallen | ~40K | 0.88× | |
| 15 | Graubünden | ~20K | 0.85× | |
| 16 | Thurgau | ~20K | 0.82× | |
| 17 | Canton of Zug | ~9K | 0.82× | |
| 18 | Ticino | ~30K | 0.79× | |
| 19 | Schwyz | ~10K | 0.78× | |
| 20 | Schaffhausen | ~6K | 0.76× | |
| 21 | Appenzell Innerrhoden | <1K | 0.68× | |
| 22 | Canton of Glarus | ~2K | 0.65× | |
| 23 | Canton of Nidwalden | ~2K | 0.64× | |
| 24 | Canton of Obwalden | ~2K | 0.64× | |
| 25 | Appenzell Ausserrhoden | ~3K | 0.63× | |
| 26 | Uri | ~2K | 0.62× |
The strongest cross-interests of the La Redoute audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vanessa Bruno | Fashion & Accessoires | 5.44× | ||
| 02 | Center Parcs | Travel & Leisure | 5.07× | ||
| 03 | Printemps | Fashion & Accessoires | 4.79× | ||
| 04 | Zadig & Voltaire | Fashion & Accessoires | 4.78× | ||
| 05 | Linens | Home & Garden | 4.19× | ||
| 06 | Zaho de Sagazan | Music & Radio | 4.06× | ||
| 07 | Chanson | Music & Radio | 3.36× | ||
| 08 | Deco | Home & Garden | 2.89× | ||
| 09 | Conforama | Home & Garden | 2.32× | ||
| 10 | C&A | Shopping | 2.00× | ||
| 11 | Paris | Travel & Leisure | 1.92× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.83× | ||
| 13 | Zalando | Shopping | 1.76× | ||
| 14 | France | Travel & Leisure | 1.75× | ||
| 15 | Dresses | Fashion & Accessoires | 1.60× | ||
| 16 | Boutiques | Fashion & Accessoires | 1.59× | ||
| 17 | Discount stores | Shopping | 1.53× | ||
| 18 | Fashion design | Business & Career | 1.51× | ||
| 19 | Woman | Kids & Family | 1.51× | ||
| 20 | IKEA | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.68× | |
| Healthy Lifestyle | BALANCE | 1.00× | |
| Urban Lifestyle | OPEN | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.65× | |
| Sustainability | BALANCE | 0.74× | |
| Individualism | JOY | 0.88× |
La Redoute's target market in Switzerland covers an estimated 923,412 people, concentrated in Vaud and Canton of Zürich.
68.0% of the La Redoute audience are female, 32.0% are male, with an average age of 40.8 years.
La Redoute fans show strongest brand affinity for Conforama (2.32×), IKEA (1.5×), and Zalando (1.76×) over the country average.
La Redoute fans in Switzerland are most concentrated in Vaud (reach ~200K), Canton of Zürich (reach ~200K), and Canton of Geneva (reach ~100K). These three regions account for the largest share of the active audience.
Beyond La Redoute itself, the audience over-indexes on IKEA (1.5×), Zalando (1.76×), Discount stores (1.53×), and Linens (4.19×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for La Redoute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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