Rascasse Audience Intelligence

Fashion design Audience in Switzerland

A data profile of the people who buy, follow and care about Fashion design in Switzerland — modelled from more than twelve digital signal sources. Fashion design has an estimated audience of 1,943,217 people in Switzerland.

#11among Field of study in Switzerland
#110among Topic in Switzerland
#18in Business & Career

The average Fashion design fan in Switzerland is 41.1 years old, more female, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Fashion design profile in Switzerland.

Audience size
1.9M
in Switzerland
Gender
62.9%♀
37.1% male
Age
41.1
average years
Country rank
#182
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fashion design fans

62.9% are female, 37.1% are male, average age 41.1.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Fashion design audience in Switzerland
MetricValue
Female62.9%
Male37.1%
Average age41.1
Estimated audience size1,943,217
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Fashion design audience in Switzerland
Age bracketShare%
16-1912%
20-2922%
30-3922%
40-4923%
50+21%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Fashion design audience comes from Switzerland.

Worldwide audience distribution share by country for Fashion design
CountryShare
United States16.4%
Japan6.6%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fashion design audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Fashion design fans by region: top regions in Switzerland
#RegionReachAffinity×
01Appenzell Innerrhoden~3K1.19×
02Schaffhausen~20K1.16×
03Uri~7K1.11×
04Canton of Glarus~8K1.10×
05Canton of Nidwalden~8K1.09×
06Canton of Obwalden~8K1.08×
07Appenzell Ausserrhoden~9K1.07×
08Canton of Zug~30K1.06×
09Schwyz~30K1.05×
10Neuchatel~40K1.02×
11Solothurn~50K1.00×
12Graubünden~50K0.99×
13Thurgau~50K0.98×
14Basel-Landschaft~40K0.98×
15Canton of St. Gallen~90K0.95×
16Fribourg~70K0.95×
17Basel-City~70K0.94×
18Aargau~100K0.93×
19Valais~70K0.93×
20Luzern~70K0.92×
21Canton of Bern~200K0.89×
22Ticino~70K0.89×
23Canton of Zürich~300K0.88×
24Canton of Geneva~100K0.87×
25Vaud~200K0.83×
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Fashion design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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