A data profile of the people who buy, follow and care about Fashion design in Malaysia — modelled from more than twelve digital signal sources. Fashion design has an estimated audience of 3,524,451 people in Malaysia.
The average Fashion design fan in Malaysia is 37.5 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Rush (2013 film), Designer clothing, Kebaya, with strongest over-indexing on Rush (2013 film) (62.9× the country average).
Demographically, the Fashion design audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Fashion design fan in Malaysia is more female, around 37.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rush (2013 film).
The key figures that characterise the Fashion design profile in Malaysia.
59.0% are female, 41.0% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 37.5 |
| Estimated audience size | 3,524,451 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Fashion design audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 6.6% |
| Italy | 5.3% |
Where the Fashion design audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~700K | 1.14× | |
| 02 | Labuan | ~30K | 1.14× | |
| 03 | Selangor | ~1M | 1.12× | |
| 04 | Perlis | ~50K | 1.04× | |
| 05 | Sarawak | ~300K | 1.03× | |
| 06 | Perak | ~300K | 1.00× | |
| 07 | Putrajaya | ~20K | 1.00× | |
| 08 | Johor | ~500K | 0.99× | |
| 09 | Malacca | ~100K | 0.99× | |
| 10 | Kelantan | ~200K | 0.96× | |
| 11 | Kedah | ~200K | 0.95× | |
| 12 | Penang | ~200K | 0.95× | |
| 13 | Terengganu | ~100K | 0.95× | |
| 14 | Pahang | ~200K | 0.94× | |
| 15 | Negeri Sembilan | ~200K | 0.94× | |
| 16 | Sabah | ~300K | 0.91× |
The strongest cross-interests of the Fashion design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Patsy Cline | Music & Radio | 68.05× | ||
| 02 | Rush (2013 film) | Movies & TV | 62.90× | ||
| 03 | Paris Fashion | Shopping | 38.46× | ||
| 04 | Senna (film) | Movies & TV | 12.37× | ||
| 05 | Designer clothing | Fashion & Accessoires | 3.15× | ||
| 06 | Modest Fashion | Fashion & Accessoires | 2.67× | ||
| 07 | Bride and Groom | Home & Garden | 2.29× | ||
| 08 | Makeup Tutorials | Beauty & Wellness | 2.25× | ||
| 09 | Wedding invitation | Home & Garden | 2.02× | ||
| 10 | Natural skin care | Beauty & Wellness | 1.99× | ||
| 11 | Wedding videography | Kids & Family | 1.92× | ||
| 12 | Headscarf | Fashion & Accessoires | 1.91× | ||
| 13 | Bridesmaid | Kids & Family | 1.80× | ||
| 14 | Bride | Kids & Family | 1.76× | ||
| 15 | Engagement ring | Fashion & Accessoires | 1.75× | ||
| 16 | Wedding cake | Food & Beverages | 1.65× | ||
| 17 | Kebaya | Fashion & Accessoires | 1.64× | ||
| 18 | Wedding ring | Fashion & Accessoires | 1.63× | ||
| 19 | Scarf | Fashion & Accessoires | 1.58× | ||
| 20 | Anti-aging cream | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.70× | |
| Need for Security | CONSERVATISM | 1.49× | |
| Early Adopter Mentality | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.41× | |
| Design Affinity | PREMIUM | 0.75× | |
| Social Media Usage | JOY | 0.78× |
Fashion design has an estimated audience of 3,524,451 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
59.0% of Fashion design fans are female, 41.0% are male, with an average age of 37.5 years.
Fashion design fans show strongest brand affinity for Rush (2013 film) (62.9×), Designer clothing (3.15×), and Kebaya (1.64×) over the country average.
Fashion design fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~700K), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Fashion design itself, the audience over-indexes on Designer clothing (3.15×), Kebaya (1.64×), Natural skin care (1.99×), and Scarf (1.58×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Fashion design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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