A data profile of the people who buy, follow and care about France in Switzerland — modelled from more than twelve digital signal sources. France has an estimated audience of 1,671,758 people in Switzerland.
France has an estimated audience of 1,671,758 people in Switzerland. 59.0% are female, 41.0% are male, average age 39.7. Top brand affinities: Aldi, Conforama, Swiss International Air Lines, Hornbach, Zara.
Top brand affinities include Aldi, Conforama, Swiss International Air Lines, with strongest over-indexing on Aldi (1.95× the country average).
Demographically, the France audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical France fan in Switzerland is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Aldi.
The key figures that characterise the France profile in Switzerland.
59.0% are female, 41.0% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 39.7 |
| Estimated audience size | 1,671,758 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide France audience comes from Switzerland.
| Country | Share |
|---|---|
| France | 15.8% |
| United States | 9.2% |
| Italy | 8.8% |
The strongest cross-interests of the France audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shih Tzu | Pets & Animals | 2.24× | ||
| 02 | L'Équipe | Sports | 2.22× | ||
| 03 | Zara | Shopping | 2.14× | ||
| 04 | Poodle | Pets & Animals | 2.14× | ||
| 05 | Siberian Husky | Pets & Animals | 2.12× | ||
| 06 | French Bulldog | Pets & Animals | 2.00× | ||
| 07 | Labrador Retriever | Pets & Animals | 1.96× | ||
| 08 | Aldi | Shopping | 1.95× | ||
| 09 | Swimming pool | Sports | 1.91× | ||
| 10 | Real property | Home & Garden | 1.89× | ||
| 11 | Lingerie | Fashion & Accessoires | 1.78× | ||
| 12 | Conforama | Home & Garden | 1.77× | ||
| 13 | La Redoute | Shopping | 1.75× | ||
| 14 | Hornbach | Shopping | 1.73× | ||
| 15 | FC Bayern Munich | Sports | 1.63× | ||
| 16 | Swiss International Air Lines | Travel & Leisure | 1.60× | ||
| 17 | Bars | Travel & Leisure | 1.56× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.54× | ||
| 19 | Desserts | Food & Beverages | 1.54× | ||
| 20 | Weddings | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.54× | |
| Early Adopter Mentality | POWER | 1.40× | |
| Spirituality | BALANCE | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.93× | |
| Sports Activity | POWER | 0.94× | |
| Pet Ownership | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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