A data profile of the people who buy, follow and care about France in Portugal — modelled from more than twelve digital signal sources. France has an estimated audience of 1,836,156 people in Portugal.
The average France fan in Portugal is 40.8 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include FlixBus, Bikini, La Redoute, with strongest over-indexing on FlixBus (1.6× the country average).
Demographically, the France audience skews more female with an average age of 40.8, and over-indexes on personality traits such as DIY Mentality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical France fan in Portugal is more female, around 40.8 years old, with strong DIY Mentality tendencies and a notable affinity for FlixBus.
The key figures that characterise the France profile in Portugal.
64.5% are female, 35.5% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 40.8 |
| Estimated audience size | 1,836,156 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide France audience comes from Portugal.
| Country | Share |
|---|---|
| France | 15.8% |
| United States | 9.2% |
| Italy | 8.8% |
Where the France audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~200K | 1.56× | |
| 02 | Vila Real District | ~50K | 1.53× | |
| 03 | Lisbon District | ~800K | 1.42× | |
| 04 | Viana do Castelo District | ~50K | 1.16× | |
| 05 | Setúbal District | ~200K | 1.12× | |
| 06 | Leiria District | ~100K | 1.09× | |
| 07 | Porto District | ~400K | 1.07× | |
| 08 | Santarém District | ~90K | 1.07× | |
| 09 | Madeira | ~60K | 1.03× | |
| 10 | Braga District | ~200K | 0.98× | |
| 11 | Bragança District | ~20K | 0.96× | |
| 12 | Beja District | ~30K | 0.95× | |
| 13 | Coimbra District | ~80K | 0.93× | |
| 14 | Viseu District | ~60K | 0.90× | |
| 15 | Castelo Branco District | ~30K | 0.90× | |
| 16 | Guarda District | ~20K | 0.90× | |
| 17 | Aveiro District | ~100K | 0.89× | |
| 18 | Portalegre District | ~20K | 0.88× | |
| 19 | Évora District | ~30K | 0.86× | |
| 20 | Azores | ~40K | 0.84× |
The strongest cross-interests of the France audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | COS | Shopping | 2.51× | ||
| 02 | Sport Club Corinthians Paulista | Sports | 2.36× | ||
| 03 | SporTV | Sports | 2.26× | ||
| 04 | Chicco | Kids & Family | 2.16× | ||
| 05 | C&A | Shopping | 1.88× | ||
| 06 | Cheesecake | Food & Beverages | 1.83× | ||
| 07 | JD Sports | Shopping | 1.80× | ||
| 08 | Oysho | Fashion & Accessoires | 1.78× | ||
| 09 | TEZENIS | Fashion & Accessoires | 1.75× | ||
| 10 | Hardware store | Home & Garden | 1.72× | ||
| 11 | Milan | Travel & Leisure | 1.69× | ||
| 12 | Paris | Travel & Leisure | 1.68× | ||
| 13 | Massimo Dutti | Shopping | 1.66× | ||
| 14 | La Redoute | Shopping | 1.64× | ||
| 15 | FlixBus | Cars & Mobility | 1.60× | ||
| 16 | Hotmart | Shopping | 1.59× | ||
| 17 | Bershka | Shopping | 1.56× | ||
| 18 | Bikini | Fashion & Accessoires | 1.54× | ||
| 19 | Cupcake | Food & Beverages | 1.53× | ||
| 20 | Mascara | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.24× | |
| Tradition | CONSERVATISM | 1.22× | |
| Convenience Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Mindfulness | BALANCE | 0.87× | |
| Extroversion | THRILL | 0.91× |
France has an estimated audience of 1,836,156 people in Portugal, concentrated in Lisbon District and Porto District.
64.5% of France fans are female, 35.5% are male, with an average age of 40.8 years.
France fans show strongest brand affinity for FlixBus (1.6×), Bikini (1.54×), and La Redoute (1.64×) over the country average.
France fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond France itself, the audience over-indexes on Bikini (1.54×), La Redoute (1.64×), Sport Club Corinthians Paulista (2.36×), and Oysho (1.78×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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