A data profile of the people who buy, follow and care about France in Australia — modelled from more than twelve digital signal sources. France has an estimated audience of 2,101,997 people in Australia.
France has an estimated audience of 2,101,997 people in Australia. 66.9% are female, 33.1% are male, average age 43.5. Top brand affinities: Target Corporation, Paris, Wikipedia, COS, Milan.
Top brand affinities include Target Corporation, Paris, Wikipedia, with strongest over-indexing on Target Corporation (1.69× the country average).
Demographically, the France audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Spirituality, Career Orientation.
The typical France fan in Australia is more female, around 43.5 years old, with strong Spirituality tendencies and a notable affinity for Target Corporation.
The key figures that characterise the France profile in Australia.
66.9% are female, 33.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 43.5 |
| Estimated audience size | 2,101,997 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 34% |
of the worldwide France audience comes from Australia.
| Country | Share |
|---|---|
| France | 15.8% |
| United States | 9.2% |
| Italy | 8.8% |
The strongest cross-interests of the France audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | COS | Shopping | 3.64× | ||
| 02 | Belgium | Travel & Leisure | 3.46× | ||
| 03 | Slovenia | Travel & Leisure | 3.18× | ||
| 04 | Paris | Travel & Leisure | 2.95× | ||
| 05 | Sicily | Travel & Leisure | 2.68× | ||
| 06 | Milan | Travel & Leisure | 2.66× | ||
| 07 | Czech Republic | Travel & Leisure | 2.58× | ||
| 08 | Rosamund Pike | Movies & TV | 2.46× | ||
| 09 | Netherlands | Travel & Leisure | 2.35× | ||
| 10 | Rome | Travel & Leisure | 2.29× | ||
| 11 | Curly Hair | Beauty & Wellness | 2.20× | ||
| 12 | Wikipedia | Internet & Social Media | 2.02× | ||
| 13 | Target Corporation | Shopping | 1.69× | ||
| 14 | Pajamas | Fashion & Accessoires | 1.65× | ||
| 15 | Metaphysics | Business & Career | 1.63× | ||
| 16 | Zimmermann | Home & Garden | 1.57× | ||
| 17 | Princess Polly | Fashion & Accessoires | 1.55× | ||
| 18 | Farmers' market | Food & Beverages | 1.55× | ||
| 19 | YouTube Music | Internet & Social Media | 1.55× | ||
| 20 | Kookai | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.28× | |
| Career Orientation | POWER | 1.26× | |
| Convenience Orientation | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| Family Orientation | CONSERVATISM | 0.77× | |
| Design Affinity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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