A data profile of the people who buy, follow and care about Metaphysics in Australia — modelled from more than twelve digital signal sources. Metaphysics has an estimated audience of 2,033,929 people in Australia.
The average Metaphysics fan in Australia is 41.0 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Gratitude, Aldi, Harvey Norman, with strongest over-indexing on Gratitude (2.39× the country average).
Demographically, the Metaphysics audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Metaphysics fan in Australia is more female, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Gratitude.
The key figures that characterise the Metaphysics profile in Australia.
71.4% are female, 28.6% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 41.0 |
| Estimated audience size | 2,033,929 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Metaphysics audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.7% |
| Brazil | 8.2% |
| Italy | 7.8% |
Where the Metaphysics audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~90K | 2.07× | |
| 02 | New South Wales | ~800K | 1.08× | |
| 03 | Northern Territory | ~20K | 0.91× | |
| 04 | Tasmania | ~40K | 0.90× | |
| 05 | Victoria | ~500K | 0.89× | |
| 06 | South Australia | ~100K | 0.85× | |
| 07 | Queensland | ~400K | 0.77× | |
| 08 | Western Australia | ~200K | 0.77× |
The strongest cross-interests of the Metaphysics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby Bunting | Kids & Family | 2.81× | ||
| 02 | Adairs | Home & Garden | 2.72× | ||
| 03 | Zimmermann | Home & Garden | 2.49× | ||
| 04 | Gratitude | Politics & Society | 2.39× | ||
| 05 | Healthy habits | Health | 2.26× | ||
| 06 | Kookai | Fashion & Accessoires | 2.17× | ||
| 07 | Boho-chic | Fashion & Accessoires | 2.06× | ||
| 08 | Interpersonal relationship | Kids & Family | 1.83× | ||
| 09 | Cotton On | Fashion & Accessoires | 1.80× | ||
| 10 | Target Corporation | Shopping | 1.77× | ||
| 11 | Aldi | Shopping | 1.74× | ||
| 12 | Kmart | Shopping | 1.70× | ||
| 13 | Tree | Home & Garden | 1.69× | ||
| 14 | The Australian | News | 1.66× | ||
| 15 | Harvey Norman | Shopping | 1.64× | ||
| 16 | Country Road | Fashion & Accessoires | 1.63× | ||
| 17 | realestate.com.au | Home & Garden | 1.61× | ||
| 18 | Myer | Fashion & Accessoires | 1.60× | ||
| 19 | Woolworths | Shopping | 1.54× | ||
| 20 | Gold Coast, Queensland | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.39× | |
| Sustainability | BALANCE | 1.38× | |
| Pet Ownership | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Risk Appetite | THRILL | 0.75× | |
| DIY Mentality | THRILL | 0.77× |
Metaphysics has an estimated audience of 2,033,929 people in Australia, concentrated in New South Wales and Victoria.
71.4% of Metaphysics fans are female, 28.6% are male, with an average age of 41.0 years.
Metaphysics fans show strongest brand affinity for Gratitude (2.39×), Aldi (1.74×), and Harvey Norman (1.64×) over the country average.
Metaphysics fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~500K), and Queensland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Metaphysics itself, the audience over-indexes on Aldi (1.74×), Harvey Norman (1.64×), Adairs (2.72×), and Kmart (1.7×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Metaphysics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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