A data profile of the people who buy, follow and care about Gold Coast, Queensland in Australia — modelled from more than twelve digital signal sources. Gold Coast, Queensland has an estimated audience of 5,468,734 people in Australia.
Gold Coast, Queensland has an estimated audience of 5,468,734 people in Australia. 59.0% are female, 41.0% are male, average age 42.0. Top brand affinities: Cotton On, Real property, First-time buyer, H&M, Designer clothing.
Top brand affinities include Cotton On, Real property, First-time buyer, with strongest over-indexing on Cotton On (1.58× the country average).
Demographically, the Gold Coast, Queensland audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
The typical Gold Coast, Queensland fan in Australia is more female, around 42.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Cotton On.
The key figures that characterise the Gold Coast, Queensland profile in Australia.
59.0% are female, 41.0% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 42.0 |
| Estimated audience size | 5,468,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Gold Coast, Queensland audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 32.6% |
| United States | 18.7% |
| United Kingdom | 7.2% |
The strongest cross-interests of the Gold Coast, Queensland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zimmermann | Home & Garden | 1.96× | ||
| 02 | Designer clothing | Fashion & Accessoires | 1.94× | ||
| 03 | H&M | Shopping | 1.93× | ||
| 04 | Louis Vuitton | Fashion & Accessoires | 1.92× | ||
| 05 | Business class | Travel & Leisure | 1.91× | ||
| 06 | Real property | Home & Garden | 1.88× | ||
| 07 | Handmade jewelry | Fashion & Accessoires | 1.83× | ||
| 08 | Sephora | Shopping | 1.81× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 1.81× | ||
| 10 | Princess Polly | Fashion & Accessoires | 1.78× | ||
| 11 | Natural skin care | Beauty & Wellness | 1.75× | ||
| 12 | Kookai | Fashion & Accessoires | 1.71× | ||
| 13 | Luxury real estate | Business & Career | 1.69× | ||
| 14 | Chanel | Fashion & Accessoires | 1.62× | ||
| 15 | Career development | Business & Career | 1.60× | ||
| 16 | Cotton On | Fashion & Accessoires | 1.58× | ||
| 17 | First-time buyer | Shopping | 1.57× | ||
| 18 | Uniqlo | Shopping | 1.55× | ||
| 19 | Organic farming | Food & Beverages | 1.52× | ||
| 20 | Blanket | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.78× | |
| Design Affinity | PREMIUM | 1.62× | |
| Indulgence | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Social Media Usage | JOY | 0.87× | |
| Family Orientation | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Gold Coast, Queensland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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