Rascasse Audience Intelligence

Tasmania Audience in Australia

A data profile of the people who buy, follow and care about Tasmania in Australia — modelled from more than twelve digital signal sources. Tasmania has an estimated audience of 10,648,299 people in Australia.

#1among Region in Australia
#9among POI in Australia
#9in Travel & Leisure

Tasmania has an estimated audience of 10,648,299 people in Australia. 56.3% are female, 43.7% are male, average age 41.7.

Demographically, the Tasmania audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Tasmania profile in Australia.

Audience size
10.6M
in Australia
Gender
56.3%♀
43.7% male
Age
41.7
average years
Country rank
#61
POI in Australia
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tasmania fans

56.3% are female, 43.7% are male, average age 41.7.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Tasmania audience in Australia
MetricValue
Female56.3%
Male43.7%
Average age41.7
Estimated audience size10,648,299
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Tasmania audience in Australia
Age bracketShare%
16-1914%
20-2919%
30-3918%
40-4922%
50+26%
Fig. 04

Worldwide distribution

70.9%

of the worldwide Tasmania audience comes from Australia.

Worldwide audience distribution share by country for Tasmania
CountryShare
Australia70.9%
United States5.8%
United Kingdom3.6%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tasmania audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tasmania audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.02×
Convenience OrientationPREMIUM1.01×
Design AffinityPREMIUM0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tasmania audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.71×
Design AffinityPREMIUM0.96×
Convenience OrientationPREMIUM1.01×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Australia who actively search for Tasmania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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