Rascasse Audience Intelligence

Tasmania Audience in United States

A data profile of the people who buy, follow and care about Tasmania in United States — modelled from more than twelve digital signal sources. Tasmania has an estimated audience of 874,323 people in United States.

#175among Region in United States#2403among POI in United States#1955in Travel & Leisure

The average Tasmania fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Non-alcoholic beverage, Britney Spears, Online newspaper, with strongest over-indexing on Non-alcoholic beverage (3.5× the country average).

Demographically, the Tasmania audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tasmania fan in United States is more female, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tasmania profile in United States.

Audience size
874K
in United States
Gender
55.4%♀
44.6% male
Age
41.1
average years
Country rank
#25881
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tasmania fans

55.4% are female, 44.6% are male, average age 41.1.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Tasmania audience in United States
MetricValue
Female55.4%
Male44.6%
Average age41.1
Estimated audience size874,323
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Tasmania audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3917%
40-4924%
50+24%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Tasmania audience comes from United States.

Worldwide audience distribution share by country for Tasmania
CountryShare
Australia70.9%
United States5.8%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tasmania audience in United States is strongest.

Fig. 05

Top regions by affinity

Tasmania fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~6K1.58×
02Alaska~3K1.44×
03Washington~20K1.42×
04Montana~3K1.38×
05Oregon~10K1.37×
06Vermont~2K1.31×
07Massachusetts~20K1.27×
08Colorado~20K1.26×
09Maine~4K1.25×
10Washington, District of Columbia~3K1.21×
11Utah~9K1.19×
12New Hampshire~4K1.14×
13Idaho~5K1.11×
14California~100K1.09×
15Minnesota~10K1.09×
16Connecticut~9K1.06×
17Rhode Island~3K1.04×
18Virginia~20K1.01×
19New York~50K1.00×
20Wisconsin~10K0.98×
21Oklahoma~9K0.93×
22Illinois~30K0.92×
23New Jersey~20K0.92×
24Maryland~10K0.92×
25New Mexico~4K0.92×
26South Dakota~2K0.92×
27North Dakota~2K0.92×
28Arizona~20K0.91×
29Kansas~6K0.91×
30Pennsylvania~30K0.90×
31North Carolina~20K0.90×
32Iowa~6K0.89×
33Nebraska~4K0.89×
34Florida~50K0.88×
35Georgia~20K0.88×
36Michigan~20K0.88×
37Missouri~10K0.88×
38Texas~70K0.87×
39Nevada~7K0.87×
40South Carolina~10K0.85×
41Kentucky~9K0.85×
42Delaware~2K0.85×
43Tennessee~10K0.82×
44Arkansas~6K0.82×
45Ohio~20K0.81×
46Indiana~10K0.81×
47West Virginia~3K0.77×
48Louisiana~8K0.74×
49Alabama~9K0.70×
50Mississippi~5K0.66×
Fig. 06

Affinity by region

Affinity by region — Tasmania, United States
0.66×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tasmania audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tasmania audience
#·InterestCategoryAffinity×
01Tom HardyMovies & TV4.20×
02Non-alcoholic beverageFood & Beverages3.50×
03Malt whiskyFood & Beverages3.12×
04Monopoly (game)Games3.07×
05Freedom of speechPolitics & Society3.02×
06Ryan GoslingMovies & TV3.01×
07Internet service providerTechnology & Electronics2.75×
08FanaticsFashion & Accessoires2.44×
09Rail transportTravel & Leisure2.42×
10Britney SpearsMusic & Radio2.36×
11RoboticsTechnology & Electronics2.25×
12Online newspaperNews2.17×
13Internet celebrityInternet & Social Media2.16×
14Keanu ReevesMovies & TV2.01×
15Jessica AlbaMovies & TV2.00×
16Career developmentBusiness & Career1.84×
17Public transportCars & Mobility1.78×
18Charitable organizationPolitics & Society1.61×
19PersonalisationHome & Garden1.55×
20Detroit TigersSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tasmania audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tasmania audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.79×
Community OrientationOPEN1.61×
IndividualismJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tasmania audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.49×
Social Media UsageJOY0.59×
Risk AppetiteTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tasmania have in United States?

Tasmania has an estimated audience of 874,323 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tasmania fans?

55.4% of Tasmania fans are female, 44.6% are male, with an average age of 41.1 years.

03

Which brands do Tasmania fans like most?

Tasmania fans show strongest brand affinity for Non-alcoholic beverage (3.5×), Britney Spears (2.36×), and Online newspaper (2.17×) over the country average.

04

Where do Tasmania fans live in United States?

Tasmania fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Tasmania fans also like?

Beyond Tasmania itself, the audience over-indexes on Britney Spears (2.36×), Online newspaper (2.17×), Rail transport (2.42×), and Internet celebrity (2.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Tasmania audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tasmania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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