A data profile of the people who buy, follow and care about Internet service provider in United States — modelled from more than twelve digital signal sources. Internet service provider has an estimated audience of 6,609,568 people in United States.
Internet service provider has an estimated audience of 6,609,568 people in United States. 44.4% are female, 55.6% are male, average age 42.0. Top brand affinities: Internet access, Food, United States, Google Drive, LabCorp.
Top brand affinities include Internet access, Food, United States, with strongest over-indexing on Internet access (8.11× the country average).
Demographically, the Internet service provider audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Internet service provider fan in United States is more male, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Internet access.
The key figures that characterise the Internet service provider profile in United States.
44.4% are female, 55.6% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 42.0 |
| Estimated audience size | 6,609,568 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 30% |
of the worldwide Internet service provider audience comes from United States.
| Country | Share |
|---|---|
| United States | 12.9% |
| Germany | 6.7% |
| United Kingdom | 6.5% |
The strongest cross-interests of the Internet service provider audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet access | Technology & Electronics | 8.11× | ||
| 02 | Broadband | Technology & Electronics | 7.39× | ||
| 03 | LabCorp | Health | 3.78× | ||
| 04 | Quotation | Business & Career | 3.39× | ||
| 05 | Google News | News | 3.26× | ||
| 06 | Creative Commons | Technology & Electronics | 3.21× | ||
| 07 | Google Drive | Technology & Electronics | 2.69× | ||
| 08 | Dick Van Dyke | Movies & TV | 2.58× | ||
| 09 | Dollar General | Shopping | 2.46× | ||
| 10 | Wikipedia | Internet & Social Media | 2.43× | ||
| 11 | Lindsey Graham | Politics & Society | 2.42× | ||
| 12 | Gmail | Internet & Social Media | 2.11× | ||
| 13 | AutoZone | Cars & Mobility | 2.08× | ||
| 14 | Sam's Club | Shopping | 2.05× | ||
| 15 | United States | Travel & Leisure | 1.78× | ||
| 16 | Personal finance | Business & Career | 1.69× | ||
| 17 | Food | Food & Beverages | 1.65× | ||
| 18 | U.S. state | Travel & Leisure | 1.64× | ||
| 19 | Walmart | Shopping | 1.62× | ||
| 20 | Video games | Games | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.51× | |
| Patriotism | CONSERVATISM | 1.80× | |
| Career Orientation | POWER | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Sustainability | BALANCE | 0.87× | |
| Sports Activity | POWER | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Internet service provider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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