Internet service provider Audience in United States
Internet service provider has an estimated audience of 6,609,568 people in United States. 44.4% are female, 55.6% are male, average age 42.0. Top brand affinities: Internet access, Food, United States, Google Drive, Dollar General.
Top brand affinities include Internet access, Food, United States, with strongest over-indexing on Internet access (8.11× the country average). Demographically, the Internet service provider audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Need for Security.
Category: Technology & Electronics · Type: Topic
Demographics of Internet service provider fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 42.0 |
| Estimated audience size | 6,609,568 |
Audience persona
The typical Internet service provider fan in United States is more male, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Internet access.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Internet access | 8.11× | Technology & Electronics |
| Food | 1.65× | Food & Beverages |
| United States | 1.78× | Travel & Leisure |
| Google Drive | 2.69× | Technology & Electronics |
| Dollar General | 2.46× | Shopping |
| LabCorp | 3.78× | Health |
| Personal finance | 1.69× | Business & Career |
| Broadband | 7.39× | Technology & Electronics |
| Creative Commons | 3.21× | Technology & Electronics |
| Google News | 3.26× | News |
| U.S. state | 1.64× | Travel & Leisure |
| Wikipedia | 2.43× | Internet & Social Media |
| Quotation | 3.39× | Business & Career |
| Batman | 2.56× | Movies & TV |
| AutoZone | 2.08× | Cars & Mobility |
| Video games | 1.57× | Games |
| Fox News Channel | 1.51× | Movies & TV |
| Gmail | 2.11× | Internet & Social Media |
| Walmart | 1.62× | Shopping |
| New York City | 1.62× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.66 |
| Need for Security | CONSERVATISM | 1.51 |
| Convenience Orientation | PREMIUM | 1.44 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Indulgence | JOY | 1.35 |
| Price Sensitivity | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.9% |
| Germany | 6.7% |
| United Kingdom | 6.5% |
See Internet service provider audiences in other countries
- Internet service provider — Germany
- Internet service provider — United Kingdom
- Internet service provider — France
- Internet service provider — Italy
- Internet service provider — Spain
- Internet service provider — Brazil
- Internet service provider — Japan
- Internet service provider — South Korea
- Internet service provider — India
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Internet service provider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.