Rascasse Audience Intelligence

Internet access Audience in United States

A data profile of the people who buy, follow and care about Internet access in United States — modelled from more than twelve digital signal sources. Internet access has an estimated audience of 10,110,751 people in United States.

#2269among Topic in United States#163in Technology & Electronics

The average Internet access fan in United States is 42.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Optical fiber, Internet service provider, Mobile phone accessories, with strongest over-indexing on Optical fiber (8.92× the country average).

Demographically, the Internet access audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Internet access fan in United States is balanced, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Optical fiber.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Internet access profile in United States.

Audience size
10.1M
in United States
Gender
47.3%♀
52.7% male
Age
42.7
average years
Country rank
#3539
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Internet access fans

47.3% are female, 52.7% are male, average age 42.7.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Internet access audience in United States
MetricValue
Female47.3%
Male52.7%
Average age42.7
Estimated audience size10,110,751
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Internet access audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3918%
40-4921%
50+30%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Internet access audience comes from United States.

Worldwide audience distribution share by country for Internet access
CountryShare
United States14.6%
Brazil8.4%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internet access audience in United States is strongest.

Fig. 05

Top regions by affinity

Internet access fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~300K2.56×
02Washington, District of Columbia~50K1.55×
03Alabama~200K1.54×
04Alaska~30K1.34×
05New Mexico~70K1.31×
06Louisiana~200K1.30×
07North Carolina~400K1.29×
08Florida~800K1.15×
09Nevada~100K1.12×
10California~1M1.11×
11Oklahoma~100K1.11×
12Kansas~90K1.07×
13Vermont~20K1.04×
14Mississippi~90K1.03×
15North Dakota~20K1.03×
16South Dakota~20K1.02×
17Texas~900K1.00×
18South Carolina~200K1.00×
19Montana~30K1.00×
20Arkansas~80K0.99×
21Arizona~200K0.98×
22Hawaii~40K0.97×
23Nebraska~50K0.96×
24Rhode Island~30K0.96×
25Kentucky~100K0.95×
26Maine~30K0.95×
27Pennsylvania~300K0.94×
28Idaho~50K0.94×
29West Virginia~40K0.94×
30New Hampshire~40K0.94×
31Delaware~30K0.94×
32Washington~200K0.93×
33Virginia~200K0.91×
34Georgia~300K0.90×
35Iowa~80K0.90×
36Tennessee~200K0.88×
37Missouri~100K0.87×
38New York~500K0.86×
39Minnesota~100K0.86×
40Connecticut~90K0.86×
41Utah~80K0.86×
42Colorado~100K0.85×
43Indiana~200K0.83×
44Maryland~100K0.83×
45Ohio~300K0.81×
46Wisconsin~100K0.81×
47Massachusetts~200K0.80×
48Illinois~300K0.77×
49Michigan~200K0.77×
50New Jersey~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Internet access, United States
0.77×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Internet access audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Internet access audience
#·InterestCategoryAffinity×
01Optical fiberTechnology & Electronics8.92×
02Mobile phone accessoriesTechnology & Electronics8.20×
03Internet service providerTechnology & Electronics8.11×
04Famke JanssenFashion & Accessoires6.63×
05FiberglassTechnology & Electronics4.53×
06Privacy policyTechnology & Electronics3.53×
07BluetoothTechnology & Electronics2.36×
08Sustainable energyHome & Garden2.35×
09Microwave ovenHome & Garden2.28×
10Renewable energyBusiness & Career2.08×
11Discount TireShopping2.05×
12Life insuranceBusiness & Career1.99×
13LinuxTechnology & Electronics1.94×
14Real propertyHome & Garden1.85×
15Game consolesTechnology & Electronics1.77×
16Android (operating system)Technology & Electronics1.73×
17United Parcel ServiceBusiness & Career1.67×
18PharmacyBusiness & Career1.67×
19Discount storesShopping1.59×
20Pizza HutFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Internet access audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Internet access audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.81×
Need for SecurityCONSERVATISM1.73×
IndulgenceJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Internet access audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
Healthy LifestyleBALANCE0.80×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Internet access have in United States?

Internet access has an estimated audience of 10,110,751 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Internet access fans?

47.3% of Internet access fans are female, 52.7% are male, with an average age of 42.7 years.

03

Which brands do Internet access fans like most?

Internet access fans show strongest brand affinity for Optical fiber (8.92×), Internet service provider (8.11×), and Mobile phone accessories (8.2×) over the country average.

04

Where do Internet access fans live in United States?

Internet access fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Internet access fans also like?

Beyond Internet access itself, the audience over-indexes on Internet service provider (8.11×), Mobile phone accessories (8.2×), Android (operating system) (1.73×), and Fiberglass (4.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Internet access audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet access. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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