Internet access Audience in United States

Internet access has an estimated audience of 10,110,751 people in United States. 47.3% are female, 52.7% are male, average age 42.7. Top regions: California, Florida, Texas. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, DeviantArt.

The average Internet access fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (19.63× the country average). Demographically, the Internet access audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Internet access fans

Demographic split for Internet access audience in United States
MetricValue
Female47.3%
Male52.7%
Average age42.7
Estimated audience size10,110,751

Audience persona

The typical Internet access fan in United States is balanced, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Internet access in United States
RegionReachAffinity
California1,278,0411.15×
Florida866,3061.27×
Texas852,9890.98×
North Carolina420,7231.38×
New York407,7690.72×
Oregon407,7033.52×
Georgia270,6890.87×
Pennsylvania248,8250.73×
Illinois243,4670.72×
Ohio231,3490.74×
Arizona225,2381.09×
Louisiana215,8651.66×
Alabama210,4151.49×
Virginia209,4360.85×
Washington172,8550.85×
South Carolina172,1281.13×
Michigan169,1050.64×
Tennessee158,9210.78×
Oklahoma151,2341.35×
New Jersey146,3950.57×
Nevada137,6581.41×
Missouri125,1990.77×
Kentucky123,3780.97×
Massachusetts121,8270.61×
Maryland117,4000.68×
Indiana115,3000.62×
Minnesota104,4830.72×
Kansas96,0571.21×
Colorado95,1490.6×
New Mexico94,0931.86×
Mississippi80,1640.96×
Arkansas79,3560.95×
Wisconsin78,4960.52×
Washington, District of Columbia72,9572.4×
Iowa58,0310.7×
Connecticut57,8850.57×
Utah51,9570.57×
Nebraska48,8190.96×
Alaska41,5121.92×
Idaho40,1600.79×
Hawaii31,6920.73×
West Virginia30,2530.64×
Maine27,0630.75×
Rhode Island22,5660.7×
Montana21,3840.76×
North Dakota20,5510.99×
New Hampshire20,2540.51×
South Dakota19,4830.83×
Wyoming18,3551.22×
Vermont17,7561×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Internet access audience
BrandAffinityCategory
Google Maps19.63×Internet & Social Media
Capital One17.83×Business & Career
Indeed.com15.1×Business & Career
CarGurus17.89×Cars & Mobility
DeviantArt19.41×Internet & Social Media
Circle K16.83×Shopping
AccuWeather14.42×Home & Garden
Kia Sportage43.5×Cars & Mobility
Autism Awareness19.03×Health
Khan Academy16.77×Business & Career
Enterprise Rent-A-Car12.14×Cars & Mobility
Apple Store15.45×Shopping
Beetlejuice9.48×Movies & TV
Diabetes mellitus awareness12.48×Health
Bruce Willis12.97×Movies & TV
Google News10.28×News
ICloud16.2×Technology & Electronics
Aaron Rodgers10.9×Sports
Diane Keaton10.04×Movies & TV
Billy Bob Thornton13.46×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Internet access audience
TraitClusterScore
Convenience OrientationPREMIUM1.71
Family OrientationCONSERVATISM1.68
Need for SecurityCONSERVATISM1.45
IndulgenceJOY1.35
Price SensitivityPREMIUM1.35
LGBTQ+ IdentityOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Internet access
CountryShare
United States14.6%
Brazil8.4%
India5.9%

See Internet access audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Internet access have in United States?

Internet access has an estimated audience of 10,110,751 people in United States, concentrated in California and Florida.

What is the gender split and age of Internet access fans?

47.3% of Internet access fans are female, 52.7% are male, with an average age of 42.7 years.

Which brands do Internet access fans like most?

Internet access fans show strongest brand affinity for Google Maps (19.63×), Capital One (17.83×), and Indeed.com (15.1×) over the country average.

Where do Internet access fans live in United States?

Internet access fans in United States are most concentrated in California (reach 1,278,041), Florida (reach 866,306), and Texas (reach 852,989). These three regions account for the largest share of the active audience.

What other brands do Internet access fans also like?

Beyond Internet access itself, the audience over-indexes on Capital One (17.83×), Indeed.com (15.1×), CarGurus (17.89×), and DeviantArt (19.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet access. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.