A data profile of the people who buy, follow and care about Internet access in Brazil — modelled from more than twelve digital signal sources. Internet access has an estimated audience of 5,823,554 people in Brazil.
Internet access has an estimated audience of 5,823,554 people in Brazil. 54.7% are female, 45.3% are male, average age 42.3. Top brand affinities: Seleção Brasileira, Instagram, Country music, Rock music, Pop music.
Top brand affinities include Seleção Brasileira, Instagram, Country music, with strongest over-indexing on Seleção Brasileira (1.92× the country average).
Demographically, the Internet access audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Internet access fan in Brazil is balanced, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Internet access profile in Brazil.
54.7% are female, 45.3% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.3 |
| Estimated audience size | 5,823,554 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Internet access audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.6% |
| Brazil | 8.4% |
| India | 5.9% |
The strongest cross-interests of the Internet access audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spanish language | Politics & Society | 2.20× | ||
| 02 | Rock music | Music & Radio | 2.02× | ||
| 03 | Country music | Music & Radio | 2.00× | ||
| 04 | Pop music | Music & Radio | 2.00× | ||
| 05 | Seleção Brasileira | Sports | 1.92× | ||
| 06 | Internet & Social Media | 1.89× | |||
| 07 | Hip hop music | Music & Radio | 1.80× | ||
| 08 | Shopping malls | Shopping | 1.79× | ||
| 09 | Medicine | Business & Career | 1.78× | ||
| 10 | Telecommunication | Technology & Electronics | 1.75× | ||
| 11 | Hypermarket | Shopping | 1.73× | ||
| 12 | Action movies | Movies & TV | 1.67× | ||
| 13 | Soul music | Music & Radio | 1.65× | ||
| 14 | Basketball | Sports | 1.60× | ||
| 15 | Samsung | Technology & Electronics | 1.60× | ||
| 16 | Jazz music | Music & Radio | 1.59× | ||
| 17 | College | Business & Career | 1.56× | ||
| 18 | Furniture | Home & Garden | 1.55× | ||
| 19 | Wine | Food & Beverages | 1.54× | ||
| 20 | Fragrances | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.72× | |
| Tradition | CONSERVATISM | 1.58× | |
| Convenience Orientation | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| Luxury Orientation | PREMIUM | 0.66× | |
| Design Affinity | PREMIUM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Internet access. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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