Internet access Audience in Germany
Internet access has an estimated audience of 1,838,983 people in Germany. 38.2% are female, 61.8% are male, average age 41.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Pillow, Cocktail, Unique Gifts, Litter box, Stradivarius.
The average Internet access fan in Germany is 41.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Pillow, Cocktail, Unique Gifts, with strongest over-indexing on Pillow (2.53× the country average). Demographically, the Internet access audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Internet access fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 41.1 |
| Estimated audience size | 1,838,983 |
Audience persona
The typical Internet access fan in Germany is more male, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 314,854 | 1.07× |
| Baden-Württemberg | 283,778 | 1.13× |
| Nordrhein-Westfalen | 232,590 | 0.58× |
| Niedersachsen | 174,009 | 0.97× |
| Hessen | 116,616 | 0.83× |
| Rheinland-Pfalz | 114,040 | 1.24× |
| Sachsen | 88,890 | 0.99× |
| Schleswig-Holstein | 74,183 | 1.12× |
| Berlin | 68,791 | 0.84× |
| Brandenburg | 67,084 | 1.18× |
| Sachsen-Anhalt | 47,536 | 1× |
| Thüringen | 45,011 | 0.96× |
| Hamburg | 39,413 | 0.95× |
| Mecklenburg-Vorpommern | 30,884 | 0.88× |
| Saarland | 23,391 | 1.04× |
| Bremen | 19,471 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.53× | Home & Garden |
| Cocktail | 1.84× | Food & Beverages |
| Unique Gifts | 1.91× | Shopping |
| Litter box | 1.56× | Pets & Animals |
| Stradivarius | 1.97× | Shopping |
| Haberler | 1.53× | News |
| Birthday Gifts | 1.9× | Kids & Family |
| VfL Wolfsburg | 1.86× | Sports |
| Motion Picture Association of America | 8.5× | Movies & TV |
| Mothercare | 1.76× | Kids & Family |
| Hostelworld | 5.38× | Travel & Leisure |
| Natural rubber | 1.87× | Cars & Mobility |
| Headhunters (film) | 3.73× | Movies & TV |
| Preacher (comics) | 5.16× | Literature |
| Eindhoven | 1.59× | Travel & Leisure |
| Home Delivery | 1.94× | Food & Beverages |
| Justice | 2.48× | Politics & Society |
| Jesse Plemons | 2.2× | Movies & TV |
| Cockpit | 5× | Travel & Leisure |
| Corfu (regional unit) | 1.99× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.49 |
| Convenience Orientation | PREMIUM | 1.41 |
| Patriotism | CONSERVATISM | 1.33 |
| Spirituality | BALANCE | 1.3 |
| Family Orientation | CONSERVATISM | 1.24 |
| Early Adopter Mentality | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Brazil | 8.4% |
| India | 5.9% |
See Internet access audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Internet access have in Germany?
Internet access has an estimated audience of 1,838,983 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Internet access fans?
38.2% of Internet access fans are female, 61.8% are male, with an average age of 41.1 years.
Which brands do Internet access fans like most?
Internet access fans show strongest brand affinity for Pillow (2.53×), Cocktail (1.84×), and Unique Gifts (1.91×) over the country average.
Where do Internet access fans live in Germany?
Internet access fans in Germany are most concentrated in Bayern (reach 314,854), Baden-Württemberg (reach 283,778), and Nordrhein-Westfalen (reach 232,590). These three regions account for the largest share of the active audience.
What other brands do Internet access fans also like?
Beyond Internet access itself, the audience over-indexes on Cocktail (1.84×), Unique Gifts (1.91×), Litter box (1.56×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Internet access. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.