Rascasse Audience Intelligence

Internet access Audience in Germany

A data profile of the people who buy, follow and care about Internet access in Germany — modelled from more than twelve digital signal sources. Internet access has an estimated audience of 1,838,983 people in Germany.

#2077among Topic in Germany#198in Technology & Electronics

The average Internet access fan in Germany is 41.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Google Maps, Google Drive, Office 365, with strongest over-indexing on Google Maps (5.63× the country average).

Demographically, the Internet access audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Internet access fan in Germany is more male, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Internet access profile in Germany.

Audience size
1.8M
in Germany
Gender
38.2%♀
61.8% male
Age
41.1
average years
Country rank
#3656
Topic in Germany
Fig. 01

Search interest · 12-month trend

-81%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Internet access fans

38.2% are female, 61.8% are male, average age 41.1.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Internet access audience in Germany
MetricValue
Female38.2%
Male61.8%
Average age41.1
Estimated audience size1,838,983
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Internet access audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3923%
40-4925%
50+21%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Internet access audience comes from Germany.

Worldwide audience distribution share by country for Internet access
CountryShare
United States14.6%
Brazil8.4%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internet access audience in Germany is strongest.

Fig. 05

Top regions by affinity

Internet access fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.20×
02Rheinland-Pfalz~100K1.17×
03Brandenburg~60K1.13×
04Schleswig-Holstein~70K1.12×
05Baden-Württemberg~300K1.07×
06Saarland~20K1.06×
07Hamburg~40K1.04×
08Sachsen-Anhalt~50K1.02×
09Bayern~300K1.00×
10Thüringen~50K0.99×
11Mecklenburg-Vorpommern~30K0.98×
12Sachsen~90K0.97×
13Niedersachsen~200K0.94×
14Hessen~100K0.86×
15Berlin~70K0.81×
16Nordrhein-Westfalen~300K0.64×
Fig. 06

Affinity by region

Affinity by region — Internet access, Germany
0.64×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Internet access audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Internet access audience
#·InterestCategoryAffinity×
01UniFiTechnology & Electronics15.53×
02BroadbandTechnology & Electronics11.83×
03LandlineTechnology & Electronics8.21×
04Google DriveTechnology & Electronics7.90×
05Office 365Technology & Electronics7.52×
06Google MapsInternet & Social Media5.63×
07Google ChromeInternet & Social Media4.86×
08SteamGames3.23×
09Ornamental plantHome & Garden3.07×
10Solar energyHome & Garden2.62×
11FRITZ!BoxTechnology & Electronics2.40×
12Netto Marken-DiscountShopping2.30×
13Online newspaperNews2.21×
14CHECK24Business & Career2.20×
15PostbankBusiness & Career2.20×
16AldiShopping2.01×
17CommerzbankBusiness & Career1.93×
18WhatsAppInternet & Social Media1.83×
19REWEShopping1.69×
20TagesschauMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Internet access audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Internet access audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.02×
Convenience OrientationPREMIUM1.70×
SpiritualityBALANCE1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Internet access audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.69×
Sports ActivityPOWER0.73×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Internet access have in Germany?

Internet access has an estimated audience of 1,838,983 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Internet access fans?

38.2% of Internet access fans are female, 61.8% are male, with an average age of 41.1 years.

03

Which brands do Internet access fans like most?

Internet access fans show strongest brand affinity for Google Maps (5.63×), Google Drive (7.9×), and Office 365 (7.52×) over the country average.

04

Where do Internet access fans live in Germany?

Internet access fans in Germany are most concentrated in Bayern (reach ~300K), Baden-Württemberg (reach ~300K), and Nordrhein-Westfalen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Internet access fans also like?

Beyond Internet access itself, the audience over-indexes on Google Drive (7.9×), Office 365 (7.52×), Netto Marken-Discount (2.3×), and Broadband (11.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Internet access audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Internet access. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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