Internet service provider Audience in Germany
Internet service provider has an estimated audience of 3,429,693 people in Germany. 39.1% are female, 60.9% are male, average age 42.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Lottoland, Tagesschau, Gmail, FRITZ!Box, Bauhaus.
The average Internet service provider fan in Germany is 42.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Lottoland, Tagesschau, Gmail, with strongest over-indexing on Lottoland (7.51× the country average). Demographically, the Internet service provider audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Internet service provider fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 42.7 |
| Estimated audience size | 3,429,693 |
Audience persona
The typical Internet service provider fan in Germany is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Lottoland.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,113,376 | 2.02× |
| Nordrhein-Westfalen | 432,533 | 0.58× |
| Baden-Württemberg | 272,774 | 0.58× |
| Niedersachsen | 226,721 | 0.68× |
| Hessen | 172,724 | 0.66× |
| Sachsen | 162,366 | 0.97× |
| Sachsen-Anhalt | 161,119 | 1.81× |
| Rheinland-Pfalz | 150,090 | 0.87× |
| Berlin | 134,288 | 0.88× |
| Brandenburg | 113,964 | 1.07× |
| Schleswig-Holstein | 97,278 | 0.79× |
| Thüringen | 96,046 | 1.1× |
| Mecklenburg-Vorpommern | 70,853 | 1.08× |
| Hamburg | 57,154 | 0.74× |
| Saarland | 44,485 | 1.06× |
| Bremen | 32,741 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lottoland | 7.51× | Games |
| Tagesschau | 2.26× | Movies & TV |
| Gmail | 2.4× | Internet & Social Media |
| FRITZ!Box | 2.49× | Technology & Electronics |
| Bauhaus | 1.88× | Shopping |
| CHECK24 | 2.19× | Business & Career |
| Commerzbank | 1.87× | Business & Career |
| Obi (store) | 1.57× | Shopping |
| Markus Lanz | 2.52× | Movies & TV |
| Solar power | 2.52× | Home & Garden |
| 1.57× | Internet & Social Media | |
| Natural World | 1.64× | Fashion & Accessoires |
| Google Maps | 1.64× | Internet & Social Media |
| Wikipedia | 1.58× | Internet & Social Media |
| Solar panel | 2.86× | Home & Garden |
| Aral AG | 1.55× | Cars & Mobility |
| AutoScout24 | 1.51× | Cars & Mobility |
| Targobank | 2.18× | Business & Career |
| Sparkasse | 1.64× | Business & Career |
| Škoda Auto | 1.75× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.23 |
| Indulgence | JOY | 1.17 |
| Sports Activity | POWER | 1.05 |
| Patriotism | CONSERVATISM | 1.04 |
| Family Orientation | CONSERVATISM | 1.02 |
| DIY Mentality | THRILL | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.9% |
| Germany | 6.7% |
| United Kingdom | 6.5% |
See Internet service provider audiences in other countries
- Internet service provider — United States
- Internet service provider — United Kingdom
- Internet service provider — France
- Internet service provider — Italy
- Internet service provider — Spain
- Internet service provider — Brazil
- Internet service provider — Japan
- Internet service provider — South Korea
- Internet service provider — India
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Internet service provider have in Germany?
Internet service provider has an estimated audience of 3,429,693 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Internet service provider fans?
39.1% of Internet service provider fans are female, 60.9% are male, with an average age of 42.7 years.
Which brands do Internet service provider fans like most?
Internet service provider fans show strongest brand affinity for Lottoland (7.51×), Tagesschau (2.26×), and Gmail (2.4×) over the country average.
Where do Internet service provider fans live in Germany?
Internet service provider fans in Germany are most concentrated in Bayern (reach 1,113,376), Nordrhein-Westfalen (reach 432,533), and Baden-Württemberg (reach 272,774). These three regions account for the largest share of the active audience.
What other brands do Internet service provider fans also like?
Beyond Internet service provider itself, the audience over-indexes on Tagesschau (2.26×), Gmail (2.4×), FRITZ!Box (2.49×), and Bauhaus (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Internet service provider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.