Rascasse Audience Intelligence

Internet service provider Audience in Germany

A data profile of the people who buy, follow and care about Internet service provider in Germany — modelled from more than twelve digital signal sources. Internet service provider has an estimated audience of 3,429,693 people in Germany.

#1109among Topic in Germany#105in Technology & Electronics

The average Internet service provider fan in Germany is 42.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tagesschau, Lottoland, Gmail, with strongest over-indexing on Tagesschau (2.26× the country average).

Demographically, the Internet service provider audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Internet service provider fan in Germany is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Internet service provider profile in Germany.

Audience size
3.4M
in Germany
Gender
39.1%♀
60.9% male
Age
42.7
average years
Country rank
#1801
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Internet service provider fans

39.1% are female, 60.9% are male, average age 42.7.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Internet service provider audience in Germany
MetricValue
Female39.1%
Male60.9%
Average age42.7
Estimated audience size3,429,693
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Internet service provider audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3922%
40-4927%
50+24%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Internet service provider audience comes from Germany.

Worldwide audience distribution share by country for Internet service provider
CountryShare
United States12.9%
Germany6.7%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internet service provider audience in Germany is strongest.

Fig. 05

Top regions by affinity

Internet service provider fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M1.73×
02Sachsen-Anhalt~100K1.28×
03Brandenburg~100K1.02×
04Thüringen~90K1.02×
05Mecklenburg-Vorpommern~70K1.01×
06Bremen~30K1.01×
07Sachsen~200K1.00×
08Saarland~40K0.99×
09Rheinland-Pfalz~200K0.97×
10Schleswig-Holstein~100K0.96×
11Berlin~100K0.95×
12Hamburg~70K0.95×
13Niedersachsen~300K0.88×
14Hessen~200K0.87×
15Baden-Württemberg~400K0.82×
16Nordrhein-Westfalen~600K0.76×
Fig. 06

Affinity by region

Affinity by region — Internet service provider, Germany
0.76×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Internet service provider audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Internet service provider audience
#·InterestCategoryAffinity×
01LottolandGames7.51×
02Solar panelHome & Garden2.86×
03Solar powerHome & Garden2.52×
04Markus LanzMovies & TV2.52×
05FRITZ!BoxTechnology & Electronics2.49×
06GmailInternet & Social Media2.40×
07TagesschauMovies & TV2.26×
08CHECK24Business & Career2.19×
09TargobankBusiness & Career2.18×
10Julia KlöcknerPolitics & Society2.11×
11Deutsche BankBusiness & Career2.00×
12BauhausShopping1.88×
13CommerzbankBusiness & Career1.87×
14Wetter.deHome & Garden1.83×
15Škoda AutoCars & Mobility1.75×
16Google MapsInternet & Social Media1.64×
17SparkasseBusiness & Career1.64×
18WikipediaInternet & Social Media1.58×
19Obi (store)Shopping1.57×
20AutoScout24Cars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Internet service provider audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Internet service provider audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.45×
PatriotismCONSERVATISM1.22×
DIY MentalityTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Internet service provider audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
ExtroversionTHRILL0.70×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Internet service provider have in Germany?

Internet service provider has an estimated audience of 3,429,693 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Internet service provider fans?

39.1% of Internet service provider fans are female, 60.9% are male, with an average age of 42.7 years.

03

Which brands do Internet service provider fans like most?

Internet service provider fans show strongest brand affinity for Tagesschau (2.26×), Lottoland (7.51×), and Gmail (2.4×) over the country average.

04

Where do Internet service provider fans live in Germany?

Internet service provider fans in Germany are most concentrated in Bayern (reach ~1M), Nordrhein-Westfalen (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Internet service provider fans also like?

Beyond Internet service provider itself, the audience over-indexes on Lottoland (7.51×), Gmail (2.4×), FRITZ!Box (2.49×), and Bauhaus (1.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Internet service provider audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Internet service provider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →