Broadband Audience in United States
Broadband has an estimated audience of 5,580,438 people in United States. 51.7% are female, 48.3% are male, average age 44.7. Top regions: Alabama, California, Texas.
The average Broadband fan in United States is 44.7 years old, balanced, and lives primarily in Alabama. The audience is concentrated in Alabama, California, Texas. Demographically, the Broadband audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
Category: Technology & Electronics · Type: Topic
Demographics of Broadband fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 44.7 |
| Estimated audience size | 5,580,438 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Alabama | 447,020 | 5.73× |
| California | 358,353 | 0.58× |
| Texas | 350,743 | 0.73× |
| New York | 350,415 | 1.12× |
| Florida | 315,756 | 0.84× |
| Ohio | 183,900 | 1.07× |
| North Carolina | 173,347 | 1.03× |
| Illinois | 165,942 | 0.89× |
| Indiana | 157,902 | 1.55× |
| Virginia | 149,568 | 1.1× |
| Georgia | 146,189 | 0.85× |
| Pennsylvania | 143,379 | 0.76× |
| Michigan | 131,256 | 0.9× |
| Arizona | 108,407 | 0.95× |
| Tennessee | 106,995 | 0.96× |
| Louisiana | 90,771 | 1.26× |
| Utah | 90,406 | 1.81× |
| Missouri | 82,522 | 0.92× |
| South Carolina | 82,143 | 0.98× |
| Washington | 80,309 | 0.72× |
| Oklahoma | 77,455 | 1.25× |
| Kentucky | 74,474 | 1.06× |
| Maryland | 71,780 | 0.75× |
| New Jersey | 71,203 | 0.5× |
| Massachusetts | 70,071 | 0.64× |
| Wisconsin | 63,237 | 0.75× |
| Colorado | 61,845 | 0.7× |
| Mississippi | 58,540 | 1.27× |
| Arkansas | 54,389 | 1.18× |
| Minnesota | 53,049 | 0.66× |
| Idaho | 51,846 | 1.85× |
| Oregon | 48,150 | 0.75× |
| Connecticut | 37,359 | 0.67× |
| Nevada | 36,892 | 0.68× |
| Kansas | 35,735 | 0.81× |
| West Virginia | 30,612 | 1.18× |
| Iowa | 29,242 | 0.64× |
| New Mexico | 23,420 | 0.84× |
| Washington, District of Columbia | 22,115 | 1.32× |
| Nebraska | 21,336 | 0.76× |
| Rhode Island | 20,314 | 1.14× |
| Maine | 18,644 | 0.93× |
| New Hampshire | 16,100 | 0.73× |
| Alaska | 13,389 | 1.12× |
| Hawaii | 11,146 | 0.46× |
| Montana | 10,765 | 0.7× |
| Delaware | 9,374 | 0.61× |
| South Dakota | 7,270 | 0.56× |
| North Dakota | 6,099 | 0.53× |
| Vermont | 5,607 | 0.57× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.01 |
| Family Orientation | CONSERVATISM | 2.01 |
| LGBTQ+ Identity | OPEN | 1.9 |
| Indulgence | JOY | 1.75 |
| Need for Security | CONSERVATISM | 1.57 |
| Career Orientation | POWER | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| United Kingdom | 13.7% |
| India | 9.3% |
See Broadband audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Broadband. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.