Rascasse Audience Intelligence

Broadband Audience in United States

A data profile of the people who buy, follow and care about Broadband in United States — modelled from more than twelve digital signal sources. Broadband has an estimated audience of 5,580,438 people in United States.

#3525among Topic in United States#265in Technology & Electronics

The average Broadband fan in United States is 44.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Alabama, Texas.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Broadband profile in United States.

Audience size
5.6M
in United States
Gender
51.7%♀
48.3% male
Age
44.7
average years
Country rank
#6077
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Broadband fans

51.7% are female, 48.3% are male, average age 44.7.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Broadband audience in United States
MetricValue
Female51.7%
Male48.3%
Average age44.7
Estimated audience size5,580,438
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Broadband audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3918%
40-4921%
50+36%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Broadband audience comes from United States.

Worldwide audience distribution share by country for Broadband
CountryShare
United States18.3%
United Kingdom13.7%
India9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Broadband audience in United States is strongest.

Fig. 05

Top regions by affinity

Broadband fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~400K5.34×
02Idaho~50K1.63×
03Washington, District of Columbia~30K1.61×
04Utah~80K1.60×
05Indiana~100K1.37×
06Virginia~200K1.22×
07Louisiana~90K1.21×
08Mississippi~60K1.21×
09Oklahoma~70K1.18×
10Rhode Island~20K1.16×
11Nebraska~30K1.15×
12West Virginia~30K1.15×
13Arkansas~50K1.12×
14Alaska~10K1.09×
15New York~300K1.06×
16Kentucky~70K1.02×
17Ohio~200K1.00×
18North Carolina~200K0.99×
19Kansas~40K0.99×
20New Hampshire~20K0.97×
21Illinois~200K0.96×
22South Carolina~80K0.96×
23Maine~20K0.95×
24Tennessee~100K0.93×
25Missouri~80K0.93×
26Arizona~100K0.90×
27Vermont~9K0.90×
28New Mexico~30K0.89×
29Georgia~200K0.88×
30Maryland~80K0.88×
31Colorado~80K0.88×
32Michigan~100K0.87×
33Montana~10K0.84×
34Florida~300K0.83×
35Oregon~50K0.83×
36South Dakota~10K0.83×
37North Dakota~9K0.83×
38Pennsylvania~200K0.82×
39Wisconsin~70K0.81×
40Washington~90K0.79×
41Delaware~10K0.79×
42Texas~400K0.78×
43Iowa~40K0.77×
44Minnesota~60K0.76×
45Connecticut~40K0.76×
46Nevada~40K0.76×
47Massachusetts~80K0.75×
48Hawaii~20K0.72×
49California~400K0.71×
50New Jersey~90K0.62×
Fig. 06

Affinity by region

Affinity by region — Broadband, United States
0.62×1.00×5.34×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Broadband. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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