A data profile of the people who buy, follow and care about Australasia in Australia — modelled from more than twelve digital signal sources. Australasia has an estimated audience of 5,606,644 people in Australia.
Australasia has an estimated audience of 5,606,644 people in Australia. 54.8% are female, 45.2% are male, average age 43.9. Top brand affinities: Aldi, Subway, Real property, Microwave oven, Pizza Hut.
Top brand affinities include Aldi, Subway, Real property, with strongest over-indexing on Aldi (1.58× the country average).
Demographically, the Australasia audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Australasia fan in Australia is balanced, around 43.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Australasia profile in Australia.
54.8% are female, 45.2% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 43.9 |
| Estimated audience size | 5,606,644 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Australasia audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 51.5% |
| United States | 12.6% |
| New Zealand | 10.2% |
The strongest cross-interests of the Australasia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 2.47× | ||
| 02 | Tom Hardy | Movies & TV | 2.47× | ||
| 03 | Allianz | Business & Career | 2.33× | ||
| 04 | Hypermarket | Shopping | 2.15× | ||
| 05 | Microwave oven | Home & Garden | 2.01× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 1.91× | ||
| 07 | Anne Hathaway | Movies & TV | 1.74× | ||
| 08 | Blanket | Home & Garden | 1.69× | ||
| 09 | Garden centre | Home & Garden | 1.66× | ||
| 10 | Subway | Food & Beverages | 1.64× | ||
| 11 | Weather forecasting | Home & Garden | 1.64× | ||
| 12 | Day spa | Beauty & Wellness | 1.62× | ||
| 13 | Home automation | Technology & Electronics | 1.59× | ||
| 14 | Aldi | Shopping | 1.58× | ||
| 15 | Pizza Hut | Food & Beverages | 1.58× | ||
| 16 | Real property | Home & Garden | 1.57× | ||
| 17 | Employment agency | Business & Career | 1.57× | ||
| 18 | Cappuccino | Food & Beverages | 1.56× | ||
| 19 | Domino's Pizza | Food & Beverages | 1.54× | ||
| 20 | Bored Panda | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.62× | |
| Quality Awareness | PREMIUM | 1.43× | |
| Extroversion | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.85× | |
| Creativity | OPEN | 0.88× | |
| Pet Ownership | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Australasia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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