A data profile of the people who buy, follow and care about Polynesia in Australia — modelled from more than twelve digital signal sources. Polynesia has an estimated audience of 3,464,023 people in Australia.
Polynesia has an estimated audience of 3,464,023 people in Australia. 56.9% are female, 43.1% are male, average age 43.5. Top brand affinities: Wikipedia, Public security, Manchester City F.C., Millie Bobby Brown, Tabloid (newspaper format).
Top brand affinities include Wikipedia, Public security, Manchester City F.C., with strongest over-indexing on Wikipedia (2.15× the country average).
Demographically, the Polynesia audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Extroversion.
The typical Polynesia fan in Australia is more female, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Polynesia profile in Australia.
56.9% are female, 43.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 43.5 |
| Estimated audience size | 3,464,023 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Polynesia audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.8% |
| Australia | 14.7% |
| New Zealand | 9.5% |
The strongest cross-interests of the Polynesia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Zealand Warriors | Sports | 3.30× | ||
| 02 | Newcastle United F.C. | Sports | 3.30× | ||
| 03 | Canberra Raiders | Sports | 2.68× | ||
| 04 | Public security | Politics & Society | 2.59× | ||
| 05 | Jason Momoa | Movies & TV | 2.53× | ||
| 06 | Millie Bobby Brown | Movies & TV | 2.50× | ||
| 07 | St. George Illawarra Dragons | Sports | 2.50× | ||
| 08 | Manchester City F.C. | Sports | 2.48× | ||
| 09 | Tom Hardy | Movies & TV | 2.45× | ||
| 10 | Newcastle Knights | Sports | 2.21× | ||
| 11 | Wikipedia | Internet & Social Media | 2.15× | ||
| 12 | Canterbury-Bankstown Bulldogs | Sports | 2.11× | ||
| 13 | Wests Tigers | Sports | 2.00× | ||
| 14 | Brisbane Broncos | Sports | 1.97× | ||
| 15 | State of Origin series | Sports | 1.90× | ||
| 16 | Pay television | Movies & TV | 1.68× | ||
| 17 | Blanket | Home & Garden | 1.61× | ||
| 18 | Apple TV | Movies & TV | 1.60× | ||
| 19 | Internet celebrity | Internet & Social Media | 1.60× | ||
| 20 | Tabloid (newspaper format) | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.22× | |
| Extroversion | THRILL | 1.15× | |
| Spirituality | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.78× | |
| Creativity | OPEN | 0.79× | |
| Quality Awareness | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Polynesia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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