A data profile of the people who buy, follow and care about Pacific Ocean in Australia — modelled from more than twelve digital signal sources. Pacific Ocean has an estimated audience of 3,870,709 people in Australia.
Pacific Ocean has an estimated audience of 3,870,709 people in Australia. 55.7% are female, 44.3% are male, average age 42.4. Top brand affinities: Wikipedia, Real property, Public security, Jason Momoa, Royal Caribbean International.
Top brand affinities include Wikipedia, Real property, Public security, with strongest over-indexing on Wikipedia (1.98× the country average).
Demographically, the Pacific Ocean audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Spirituality, Extroversion.
The typical Pacific Ocean fan in Australia is more female, around 42.4 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Pacific Ocean profile in Australia.
55.7% are female, 44.3% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 42.4 |
| Estimated audience size | 3,870,709 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Pacific Ocean audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.1% |
| Indonesia | 8.7% |
| Japan | 8.6% |
The strongest cross-interests of the Pacific Ocean audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Iberia (airline) | Travel & Leisure | 2.33× | ||
| 02 | Italo disco | Music & Radio | 2.28× | ||
| 03 | WWE Intercontinental Championship | Sports | 2.12× | ||
| 04 | Diplomacy | Politics & Society | 2.06× | ||
| 05 | Old Testament | Politics & Society | 2.02× | ||
| 06 | Wikipedia | Internet & Social Media | 1.98× | ||
| 07 | Norwegian Cruise Line | Travel & Leisure | 1.98× | ||
| 08 | Docudrama | Movies & TV | 1.82× | ||
| 09 | New Testament | Politics & Society | 1.80× | ||
| 10 | Royal Caribbean International | Travel & Leisure | 1.72× | ||
| 11 | Real property | Home & Garden | 1.70× | ||
| 12 | Public security | Politics & Society | 1.67× | ||
| 13 | Jason Momoa | Movies & TV | 1.66× | ||
| 14 | Hard Rock Cafe | Food & Beverages | 1.65× | ||
| 15 | MSC Cruises | Travel & Leisure | 1.61× | ||
| 16 | Image scanner | Technology & Electronics | 1.56× | ||
| 17 | Hulk Hogan | Sports | 1.55× | ||
| 18 | Duvet | Home & Garden | 1.54× | ||
| 19 | Ramen | Food & Beverages | 1.54× | ||
| 20 | Ultimate Ears | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.29× | |
| Extroversion | THRILL | 1.23× | |
| Convenience Orientation | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.71× | |
| Design Affinity | PREMIUM | 0.78× | |
| Social Media Usage | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Pacific Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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