A data profile of the people who buy, follow and care about Pacific Ocean in Malaysia — modelled from more than twelve digital signal sources. Pacific Ocean has an estimated audience of 2,858,813 people in Malaysia.
The average Pacific Ocean fan in Malaysia is 37.2 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, Social science, Philosophy, with strongest over-indexing on Politics (1.98× the country average).
Demographically, the Pacific Ocean audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Spirituality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pacific Ocean fan in Malaysia is more male, around 37.2 years old, with strong Spirituality tendencies and a notable affinity for Politics.
The key figures that characterise the Pacific Ocean profile in Malaysia.
44.0% are female, 56.0% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 37.2 |
| Estimated audience size | 2,858,813 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 13% |
of the worldwide Pacific Ocean audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.1% |
| Indonesia | 8.7% |
| Japan | 8.6% |
Where the Pacific Ocean audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1M | 1.47× | |
| 02 | Kuala Lumpur | ~700K | 1.38× | |
| 03 | Penang | ~200K | 1.29× | |
| 04 | Sarawak | ~300K | 1.17× | |
| 05 | Johor | ~400K | 1.15× | |
| 06 | Perak | ~200K | 1.06× | |
| 07 | Sabah | ~300K | 1.03× | |
| 08 | Negeri Sembilan | ~100K | 1.02× | |
| 09 | Labuan | ~20K | 0.97× | |
| 10 | Kedah | ~200K | 0.96× | |
| 11 | Malacca | ~100K | 0.93× | |
| 12 | Perlis | ~40K | 0.92× | |
| 13 | Pahang | ~100K | 0.91× | |
| 14 | Terengganu | ~100K | 0.91× | |
| 15 | Putrajaya | ~10K | 0.89× | |
| 16 | Kelantan | ~100K | 0.82× |
The strongest cross-interests of the Pacific Ocean audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Political science | Business & Career | 3.05× | ||
| 02 | Xi Jinping | Politics & Society | 2.96× | ||
| 03 | Public administration | Business & Career | 2.82× | ||
| 04 | Social science | Business & Career | 2.30× | ||
| 05 | Spanish language | Politics & Society | 2.23× | ||
| 06 | Sociology | Business & Career | 2.13× | ||
| 07 | Doctor of Philosophy | Business & Career | 2.06× | ||
| 08 | Rugby union | Sports | 2.02× | ||
| 09 | Stand-up comedy | Movies & TV | 2.00× | ||
| 10 | Politics | Politics & Society | 1.98× | ||
| 11 | Wikipedia | Internet & Social Media | 1.88× | ||
| 12 | HVAC | Home & Garden | 1.88× | ||
| 13 | Blood vessel | Health | 1.86× | ||
| 14 | Road tax | Politics & Society | 1.78× | ||
| 15 | Bali | Travel & Leisure | 1.72× | ||
| 16 | Singer-songwriter | Music & Radio | 1.66× | ||
| 17 | Philosophy | Business & Career | 1.62× | ||
| 18 | Google Drive | Technology & Electronics | 1.57× | ||
| 19 | Sydney | Travel & Leisure | 1.57× | ||
| 20 | Money back guarantee | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.38× | |
| Quality Awareness | PREMIUM | 1.37× | |
| Need for Security | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.63× | |
| Design Affinity | PREMIUM | 0.68× | |
| Individualism | JOY | 0.76× |
Pacific Ocean has an estimated audience of 2,858,813 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
44.0% of Pacific Ocean fans are female, 56.0% are male, with an average age of 37.2 years.
Pacific Ocean fans show strongest brand affinity for Politics (1.98×), Social science (2.3×), and Philosophy (1.62×) over the country average.
Pacific Ocean fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~700K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Pacific Ocean itself, the audience over-indexes on Social science (2.3×), Philosophy (1.62×), Google Drive (1.57×), and Wikipedia (1.88×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Pacific Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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