A data profile of the people who buy, follow and care about East Asia in Malaysia — modelled from more than twelve digital signal sources. East Asia has an estimated audience of 1,887,804 people in Malaysia.
East Asia has an estimated audience of 1,887,804 people in Malaysia. 47.9% are female, 52.1% are male, average age 37.6. Top brand affinities: Tibet, North Korea, United Nations, Taiwan, Politics.
Top brand affinities include Tibet, North Korea, United Nations, with strongest over-indexing on Tibet (7.41× the country average).
Demographically, the East Asia audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Extroversion.
The typical East Asia fan in Malaysia is balanced, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Tibet.
The key figures that characterise the East Asia profile in Malaysia.
47.9% are female, 52.1% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 37.6 |
| Estimated audience size | 1,887,804 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide East Asia audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 9.8% |
| Taiwan | 6.4% |
The strongest cross-interests of the East Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tibet | Travel & Leisure | 7.41× | ||
| 02 | North Korea | Travel & Leisure | 4.03× | ||
| 03 | United Nations | Politics & Society | 3.89× | ||
| 04 | Mongolia | Travel & Leisure | 3.88× | ||
| 05 | Public administration | Business & Career | 2.69× | ||
| 06 | Political science | Business & Career | 2.65× | ||
| 07 | Spanish language | Politics & Society | 2.22× | ||
| 08 | Taiwan | Travel & Leisure | 2.00× | ||
| 09 | Taipei | Travel & Leisure | 1.95× | ||
| 10 | Social science | Business & Career | 1.94× | ||
| 11 | Macau | Travel & Leisure | 1.84× | ||
| 12 | Sociology | Business & Career | 1.75× | ||
| 13 | TVB | Movies & TV | 1.74× | ||
| 14 | Beijing | Travel & Leisure | 1.72× | ||
| 15 | Google Drive | Technology & Electronics | 1.71× | ||
| 16 | Nanyang Siang Pau | News | 1.68× | ||
| 17 | Blood vessel | Health | 1.65× | ||
| 18 | Politics | Politics & Society | 1.61× | ||
| 19 | Wikipedia | Internet & Social Media | 1.61× | ||
| 20 | Sydney | Travel & Leisure | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.19× | |
| Extroversion | THRILL | 1.18× | |
| Tradition | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 0.82× | |
| Price Sensitivity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for East Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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