A data profile of the people who buy, follow and care about East Asia in Indonesia — modelled from more than twelve digital signal sources. East Asia has an estimated audience of 2,319,282 people in Indonesia.
East Asia has an estimated audience of 2,319,282 people in Indonesia. 43.7% are female, 56.3% are male, average age 35.5. Top brand affinities: Telegram, Radio, Viu (streaming media), Indonesian cuisine, romantic comedies.
Top brand affinities include Telegram, Radio, Viu (streaming media), with strongest over-indexing on Telegram (2.48× the country average).
Demographically, the East Asia audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical East Asia fan in Indonesia is more male, around 35.5 years old, with strong Spirituality tendencies and a notable affinity for Telegram.
The key figures that characterise the East Asia profile in Indonesia.
43.7% are female, 56.3% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 35.5 |
| Estimated audience size | 2,319,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide East Asia audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 9.8% |
| Taiwan | 6.4% |
The strongest cross-interests of the East Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Winter Olympic Games | Sports | 2.75× | ||
| 02 | Telegram | Internet & Social Media | 2.48× | ||
| 03 | romantic comedies | Movies & TV | 2.45× | ||
| 04 | Michael Jackson | Music & Radio | 2.44× | ||
| 05 | Judaism | Politics & Society | 2.41× | ||
| 06 | Radio | Technology & Electronics | 2.13× | ||
| 07 | Subscription business model | Shopping | 2.12× | ||
| 08 | Investment management | Business & Career | 1.90× | ||
| 09 | Rugby union | Sports | 1.90× | ||
| 10 | Indonesian cuisine | Food & Beverages | 1.89× | ||
| 11 | Breakfast television | Movies & TV | 1.83× | ||
| 12 | Virtual reality | Technology & Electronics | 1.82× | ||
| 13 | Self-employment | Business & Career | 1.71× | ||
| 14 | Buddhism | Health | 1.70× | ||
| 15 | Viu (streaming media) | Movies & TV | 1.63× | ||
| 16 | Linux | Technology & Electronics | 1.60× | ||
| 17 | Casual game | Games | 1.60× | ||
| 18 | Arsenal F.C. | Sports | 1.57× | ||
| 19 | Hinduism | Politics & Society | 1.52× | ||
| 20 | Local news | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.51× | |
| Convenience Orientation | PREMIUM | 1.27× | |
| Extroversion | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Indulgence | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for East Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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